Looks like you're in United States.Switch to the United States site →
← The CollectivePartner

Holly Thomas

PR | Social Responsibility

4Case studies
11+Clients served
Holly Thomas

About

Holly is a high-energy, performance-driven leader with 20+ years of PR/communications, marketing and development experience across corporate, agency and nonprofit. During her 12-year tenure at Macy's, she led the brand's consumer communications and cause marketing efforts - heading PR for major global media events like Macy's Thanksgiving Day Parade and Macy's 4th of July Fireworks, launching high profile fashion and home brands (Martha Stewart Collection, Material Girl, Karl Lagerfeld for Macy's, Thalia, etc.), and driving $30M annually in consumer fundraising for nonprofit partners. Most recently with Make-A-Wish America, Holly led the corporate partnership team charged with securing and managing enterprise fundraising relationships with more than 60 organizations including The Walt Disney Company, Topgolf, WWE, Southwest Airlines, GameStop, and Torchy's Tacos. Holly is known for her exceptional record of building brands, driving sales/revenue and exceeding expectations. She is passionate about the power of communications, storytelling and purpose to propel brands - and she loves bringing those opportunities to life.

Works acrossUS

How Holly helps

The roles Holly steps into. Select one to see how they work in it.

Role

PR | Social Responsibility

Holly is a high-energy, performance-driven leader with 20+ years of PR/communications, marketing and development experience across corporate, agency and nonprofit. During her 12-year tenure at Macy's, she led the brand's consumer communications and cause marketing efforts - heading PR for major global media events like Macy's Thanksgiving Day Parade and Macy's 4th of July Fireworks, launching high profile fashion and home brands (Martha Stewart Collection, Material Girl, Karl Lagerfeld for Macy's, Thalia, etc.), and driving $30M annually in consumer fundraising for nonprofit partners. Most recently with Make-A-Wish America, Holly led the corporate partnership team charged with securing and managing enterprise fundraising relationships with more than 60 organizations including The Walt Disney Company, Topgolf, WWE, Southwest Airlines, GameStop, and Torchy's Tacos. Holly is known for her exceptional record of building brands, driving sales/revenue and exceeding expectations. She is passionate about the power of communications, storytelling and purpose to propel brands - and she loves bringing those opportunities to life.

Selected work in this role

  • Vice President, Corporate Partnerships at Make-A-Wish America

    Led cross-functional teams building and advancing strategic partnerships and revenue programs that delivered partner ROI for 60+ companies.

  • Group VP, Public Relations, Cause Marketing & Events at Macy's

    Led Macy's national and regional PR, cause marketing and special events teams, and drove strong performance growth.

  • Head of Communications/PR at Mielle Organics LLC

    Led and trained Mielle's internal team and helped build their 2022 plan in alignment with business objectives and key initiatives.

Focus areas

PR StrategyFundraisingBrand ManagementSocial Media

Selected clients

House of Cheatham Inc.
Suave
Artemis Family Beginnings DBA Lilac St.
Pure Fitness
Whistle Express
Blink Fitness
Nulo Inc.
RTM Limited
Mielle Organics Llc
Superspecs

Case studies

Experience

  • S

    Strategic PR Consultant at Suave Brands Company

  • Blink Fitness

    Blink Fitness

    • Public Relations Consultant
    • PR Strategist
  • Chameleon Collective

    Chameleon Collective

    • Partner, Interim Head of Communications / CSR
    • Partner, Interim Head of Communications / CSR
    • Interim Head Of Communications / CSR
  • Nulo Pet Food

    Interim Head of Communications & CSR at Nulo Pet Food

  • Mielle

    Interim Head of Communications & PR at Mielle

  • H

    Founder/Owner at Holly Thomas Consulting, LLC

  • Make-A-Wish America

    Make-A-Wish America

    • Vice President, Corporate Partnerships
    • Vice President, Corporate Partnerships
    • Head of Corporate Partnerships
    • Vice President - Corporate Partnerships
  • Macy's

    Macy's

    • Group Vice President - Cause Marketing, Events & Tourism Strategy
    • Group Vice President - Public Relations, Cause Marketing & Special Events
    • Group Vice President - Public Relations & Cause Marketing
    • Vice President - National Media Relations & Cause Marketing
    • Vice President - National Media Relations
    • Operating Vice President of Public Relations
    • Director, Public Relations for Macy's Corporate Marketing
    • Group Vice President
    • Group Vice President - PR & Communications
    • Group Vice President, Public Relations, Cause Marketing & Special Events
    • Group Vice President - PR & CSR
  • RDW Group

    Senior Account Executive at RDW Group

  • P

    Public Relations Partners, Inc

    • Senior Program Manager
    • Senior Program Manager
  • Mielle Organics LLC

    Mielle Organics LLC

    • Interim Head of Communications & PR
    • Head of Communications/PR
  • Tropical Smoothie Cafe

    CSR Strategy Consultant at Tropical Smoothie Cafe

  • Suave

    PR Strategist at Suave

Education

  • Kent State University

    Bachelor of Science, Public Relations

Expertise

External Communication StrategyBrand MessagingCorporate Social ResponsibilityTalent and Spokesperson ManagementCrisis ManagementCommunication StrategiesCrisis CommunicationsCommunication PlanningMedia RelationsPress ReleasesPublic RelationsPR Strategy+18 more

Work With
Holly

Interested in bringing Holly onto your transformation? Let’s start the conversation.