Jeff Hunt is a high-impact senior executive with over 20 years of experience accelerating growth for CPG companies through strategic brand leadership, innovative execution excellence, and operational transformation. Grounded in classical brand management and energized by entrepreneurial agility, Jeff has built and led high-performing teams to drive top-line and bottom-line growth for start-ups, PE-backed firms, Fortune 500s, and nonprofits across a range of industries. Jeff quickly evaluates and prioritizes issues and opportunities and then develops and implements marketing strategies and fully integrated, cost effective marketing plans across all channels to drive profitable sales growth. He blends strategic vision with “agile” execution to deliver short-term wins and long-term success. He is a proven marketer who has consistently “done more with less,” building brand value and successfully launching new products even with limited budgets. Whether driving innovation in products or processes, Jeff excels at turning insights into action, creating integrated go-to-market (GTM) strategies that resonate with both consumers and customers. A strong believer in the power of insights, Jeff uses market, customer, and consumer data to develop smart product and channel segmentation strategies—getting the “right product to the right customer in the right place.” He has a proven track record of setting pricing and promotion strategies that optimize brand value across all channels, ensuring that products and/or services deliver maximum impact and profitability. Jeff has executed highly impactful marketing and sales strategies in grocery, mass, club, specialty, and digital channels, and has driven value through global branding initiatives, licensing partnerships, and product launches in both traditional and direct-to-consumer (DTC) environments. Jeff uses AI in marketing and demand forecasting, enabling precise targeting and optimized campaign performance across channels.
The roles Jeff steps into. Select one to see how they work in it.
Jeff Hunt is a senior food and beverage executive with over 20 years accelerating growth for CPG companies through strategic brand leadership, execution excellence and operational transformation. Classically trained in brand management at Kraft, he has driven performance across branded, private label and foodservice portfolios, scaling businesses from $100M to $400M in both turnaround and growth-stage environments. As VP of Marketing at YoCrunch he revitalized the brand through digital marketing, packaging, new products and licensing, growing sales from $100M to $160M and EBITDA to $20M and launching Yopa Greek yogurt to $40M. At Dean Foods he ran a $90M branded, private label and foodservice business and $200M of Milk Chug marketing, turning a $5.4M loss into a $2.8M profit, and at Dairy Farmers of America he launched Live Real Farms, Best Functional Dairy Product 2016, and relaunched Sport Shake for +27% sales. Earlier he led strategy for Fresh Express's $300M foodservice division and planned McDonald's adult promotions at Perseco, including the national McFlurry rollout. Jeff blends strategic vision with agile execution, using market, customer and consumer data to set product, channel, pricing and promotion strategies that get the right product to the right customer in the right place.
Focus areas
CMO/COO at Chameleon Collective
Jumpworks
Chief Marketing Officer at Chief Outsiders
Paygevity
Dairy Farmers of America
Marketing at YoCrunch
ENESCO, INC
VP Vendor Customer and Brand Management at FEDERATED GROUP, INC
Director of Business Management at Fresh Express
Brand Director and General Manager at National Refrigerated Products Division
Director of Promotional Planning at Perseco
Brand Manager at Mondelēz International
Brand Manager at Kraft Heinz
Dean Foods
CEO at Candor Health Education
CCO Chief Commercial Officer: Marketing, Sales, PD at EZ-ACCESS
VP of Marketing at YoCrunch Yogurt
VP Brand Management & Vendor Customer Group at FederatedFoodservice
CMO at American Institute of Ultrasound in Medicine
CMO at Trilogy Communications
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