About
Jeff Hunt is a high-impact senior executive with over 20 years of experience accelerating growth for CPG companies through strategic brand leadership, innovative execution excellence, and operational transformation. Grounded in classical brand management and energized by entrepreneurial agility, Jeff has built and led high-performing teams to drive top-line and bottom-line growth for start-ups, PE-backed firms, Fortune 500s, and nonprofits across a range of industries. Jeff quickly evaluates and prioritizes issues and opportunities and then develops and implements marketing strategies and fully integrated, cost effective marketing plans across all channels to drive profitable sales growth. He blends strategic vision with “agile” execution to deliver short-term wins and long-term success. He is a proven marketer who has consistently “done more with less,” building brand value and successfully launching new products even with limited budgets. Whether driving innovation in products or processes, Jeff excels at turning insights into action, creating integrated go-to-market (GTM) strategies that resonate with both consumers and customers. A strong believer in the power of insights, Jeff uses market, customer, and consumer data to develop smart product and channel segmentation strategies—getting the “right product to the right customer in the right place.” He has a proven track record of setting pricing and promotion strategies that optimize brand value across all channels, ensuring that products and/or services deliver maximum impact and profitability. Jeff has executed highly impactful marketing and sales strategies in grocery, mass, club, specialty, and digital channels, and has driven value through global branding initiatives, licensing partnerships, and product launches in both traditional and direct-to-consumer (DTC) environments. Jeff uses AI in marketing and demand forecasting, enabling precise targeting and optimized campaign performance across channels.
How Jeff helps
The roles Jeff steps into. Select one to see how they work in it.
CPG Marketing and Sales Leader
Jeff Hunt is a high-impact senior executive with over 20 years of experience accelerating growth for CPG companies through strategic brand leadership, innovative execution excellence, and operational transformation. Grounded in classical brand management and energized by entrepreneurial agility, Jeff has built and led high-performing teams to drive top-line and bottom-line growth for start-ups, PE-backed firms, Fortune 500s, and nonprofits across a range of industries. Jeff quickly evaluates and prioritizes issues and opportunities and then develops and implements marketing strategies and fully integrated, cost effective marketing plans across all channels to drive profitable sales growth. He blends strategic vision with “agile” execution to deliver short-term wins and long-term success. He is a proven marketer who has consistently “done more with less,” building brand value and successfully launching new products even with limited budgets. Whether driving innovation in products or processes, Jeff excels at turning insights into action, creating integrated go-to-market (GTM) strategies that resonate with both consumers and customers. A strong believer in the power of insights, Jeff uses market, customer, and consumer data to develop smart product and channel segmentation strategies—getting the “right product to the right customer in the right place.” He has a proven track record of setting pricing and promotion strategies that optimize brand value across all channels, ensuring that products and/or services deliver maximum impact and profitability. Jeff has executed highly impactful marketing and sales strategies in grocery, mass, club, specialty, and digital channels, and has driven value through global branding initiatives, licensing partnerships, and product launches in both traditional and direct-to-consumer (DTC) environments. Jeff uses AI in marketing and demand forecasting, enabling precise targeting and optimized campaign performance across channels.
Selected work in this role
SVP of Marketing at Enesco
Led global brand strategy and internet business, boosting sales 26% while exceeding profit goals. Managed broad brand portfolio while launched 1,000+ products every 6 months.
VP of Marketing at YoCrunch Yogurt
He revitalized the YoCrunch brand via digital marketing, packaging changes, launching new products and managing licensing deals and drove Sales revenue from $100M to $160M and EBITDA from flat to $20M
Brand Manager at Kraft Heinz
Jeff began his career at Kraft, gaining deep experience in brand management across several CPG brands. His classical CPG training & leadership in product development laid a strong brand foundation.
Focus areas
Experience
CMO/COO at Chameleon Collective
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President at Jumpworks
Chief Marketing Officer at Chief Outsiders
COO/CMO at Paygevity
VP Marketing and Sales at Dairy Farmers of America
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Marketing at YoCrunch
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President/Owner
Expertise
Work With
Jeff
Interested in bringing Jeff onto your transformation? Let’s start the conversation.
