Jeff Hunt

About

Jeff Hunt is a high-impact senior executive with over 20 years of experience accelerating growth for CPG companies through strategic brand leadership, innovative execution excellence, and operational transformation. Grounded in classical brand management and energized by entrepreneurial agility, Jeff has built and led high-performing teams to drive top-line and bottom-line growth for start-ups, PE-backed firms, Fortune 500s, and nonprofits across a range of industries. Jeff quickly evaluates and prioritizes issues and opportunities and then develops and implements marketing strategies and fully integrated, cost effective marketing plans across all channels to drive profitable sales growth. He blends strategic vision with “agile” execution to deliver short-term wins and long-term success. He is a proven marketer who has consistently “done more with less,” building brand value and successfully launching new products even with limited budgets. Whether driving innovation in products or processes, Jeff excels at turning insights into action, creating integrated go-to-market (GTM) strategies that resonate with both consumers and customers. A strong believer in the power of insights, Jeff uses market, customer, and consumer data to develop smart product and channel segmentation strategies—getting the “right product to the right customer in the right place.” He has a proven track record of setting pricing and promotion strategies that optimize brand value across all channels, ensuring that products and/or services deliver maximum impact and profitability. Jeff has executed highly impactful marketing and sales strategies in grocery, mass, club, specialty, and digital channels, and has driven value through global branding initiatives, licensing partnerships, and product launches in both traditional and direct-to-consumer (DTC) environments. Jeff uses AI in marketing and demand forecasting, enabling precise targeting and optimized campaign performance across channels.