Performance Marketing Leader | Paid Social & Search | B2B & D2C Growth
Kevin Edelson is a performance marketing and growth leader who helps companies accelerate customer acquisition, improve marketing efficiency, and build scalable growth programs. He has deep experience across both B2B and D2C, partnering with organizations ranging from early-stage startups to major global brands. His experience spans paid social, paid search, growth strategy, analytics, and marketing leadership. Kevin has managed more than $25 million in media spend and has led acquisition programs responsible for generating thousands of qualified leads and customers across multiple industries. He combines hands-on expertise across platforms including Meta and Google with the strategic perspective of a senior marketing operator. Kevin's experience includes serving as Head of Performance for Blink Fitness and working with brands including Pure Barre, Breakaway Music Festival, Universal Music Group, Chuck E. Cheese and many more. He is equally comfortable building strategy, leading teams and agency partners, auditing existing programs, or getting directly into campaign execution and optimization. Highly proactive and detail-oriented, Kevin is known for staying ahead of changes in media platforms, consumer behavior, AI, and emerging marketing technologies. He is constantly testing new tools, channels, and approaches, with a focus on turning new opportunities into measurable business growth.
The roles Kevin steps into. Select one to see how they work in it.
Kevin Edelson is a performance marketing consultant with extensive experience helping fitness, wellness, and consumer brands acquire customers and grow revenue through paid advertising. He previously served as Head of Performance Marketing at Blink Fitness and has worked with brands including Pure Barre and skyn ICELAND. His expertise spans paid social, paid search, audience development, creative strategy, and conversion optimization. Kevin has managed more than $25 million in advertising spend throughout his career, including monthly budgets exceeding $1 million. He works across both strategy and execution, helping brands identify opportunities to improve acquisition costs, increase conversions, and scale campaigns efficiently. He's also focused on finding new ways for brands to stand out in competitive markets, whether that's testing new creative approaches, leveraging user-generated content, or adopting emerging marketing technologies to improve targeting and performance.
Selected work in this role
Performance Marketing Specialist at Pure Barre
Led strategy and execution of paid media strategy for Pure Barre corporate locations to drive in-gym sign-ups and online sales.
Focus areas
Chameleon Collective
Paid Search Lead at Automated Manufacturing Systems
Performance Marketing Lead at Affordable Corporate Housing Solutions
Co-Founder at AltSociety AI
Royal.io
Interim Chief Marketing Officer at Breakaway
Paid Media Specialist at Zimmerman Advertising
Founder at CrowdWaves
Total Assault
Royalty Analyst Intern at Universal Music Publishing Group
Senior Performance Marketing Specialist at Blink Fitness
Performance Marketing Specialist at Office Depot
Performance Marketing Specialist at Pure Barre
Paid Social Manager at Virgin Mobile
Paid Social Manager at Convert IT Marketing
Digital Marketing Advisor at 33d Jali, LLC
Paid Media Advisor at WorldRemit
Paid Social Specialist at Nest
Paid Media Advisor at Qapital
Paid Social Specialist at skyn ICELAND
Performance Marketing Specialist at Chuck E. Cheese
Outside of work, Kevin enjoys staying active through regular workouts and pickleball, spending time with his wife and dog, and exploring new restaurants. He's a self-described foodie who is always looking for the next great place to try.
Interested in bringing Kevin onto your transformation? Let’s start the conversation.