As an interim marketing leader, Kevin Edelson has been fortunate enough to work with some of the most influential start-ups in entertainment and tech. As Head of Marketing for Royal.io, Kevin leads the overall vision, strategy and execution. Royal is an NFT-based music investment platform backed by Coinbase, Founders Fund, Paradigm, and Andreesen Horowitz. As CMO of Breakaway Music Festival, Kevin managed a team of over 10 full-time employees and dozens of promoters to drive 50% YoY growth of ticket sales for the biggest music festivals in the Mid-West.
Retail & eCommerce
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Retail & eCommerce
John Hardy, renowned for its artisanal jewelry craftsmanship, faced a pivotal moment in its 40-year legacy as it navigated the shift to the digital landscape and a direct-to-consumer (DTC) strategy. Chameleon Collective, known for adaptability, employed its transformative model, focusing on leadership, delivery, and recruitment.In the "Lead" phase, an Interim SVP of E-commerce spearheaded the digital evolution. The roadmap included assembling internal and external teams, investing in avant-garde technologies, and crafting a growth model and budget. As the organization's needs evolved, Chameleon Collective transitioned to an ongoing interim Head of Growth overseeing comprehensive growth marketing strategies across major platforms.In the "Deliver" phase, Chameleon executed the vision with a team of experts in CRM, digital strategy, and technology. Video ads, managed across various platforms, enriched John Hardy's digital narrative. Multiple vendors across channels were seamlessly integrated, affirming Chameleon's commitment to sustainable success through strategic partnerships.The impact was transformative. John Hardy's digital presence dazzled, leading to a significant surge in online presence and profitability. The brand's stature in the luxury jewelry space solidified, with robust DTC revenue streams and a tripling of the ecommerce business over subsequent years. The ongoing alliance between John Hardy and Chameleon Collective reflects a symbiotic relationship continually refining digital prowess.This digital renaissance, championed by Chameleon Collective's visionary leadership, exemplifies the transformative potential within the ever-evolving digital landscape, showcasing the harmonization of vision and execution in reshaping a brand's online presence and success.
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Human & Personal Services
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Human & Personal Services
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Human & Personal Services
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Consumer Goods (CPG)
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Co-Founder at AltSociety AI
The Ad Goats
Royal.io
Senior Marketing Consultant | Growth Strategy, Paid Social & Paid Search at Chameleon Collective
Interim Chief Marketing Officer at Breakaway
Paid Media Specialist at Zimmerman Advertising
Founder at CrowdWaves
Total Assault
Royalty Analyst Intern at Universal Music Publishing Group
Senior Performance Marketing Specialist at Blink Fitness
Performance Marketing Specialist at Office Depot
Performance Marketing Specialist at Pure Barre
Paid Social Manager at Virgin Mobile
Paid Social Specialist at Nest
Paid Social Manager at Convert IT Marketing
Digital Marketing Advisor at 33d Jali, LLC
Paid Media Advisor at Qapital
Paid Media Advisor at WorldRemit
Performance Marketing Specialist at Chuck E. Cheese
Paid Social Specialist at skyn ICELAND
Interested in bringing Kevin onto your transformation? Let’s start the conversation.