Monique Henry is an experienced marketing and brand leader who has built and protected the reputations of consumer brands through strategic, data-driven, and human-centered approaches. She led the development of a comprehensive reputation management strategy during a period of significant operational challenges that were impacting customer experience. Monique implemented automated review workflows tied to NPS scores, strengthened brand voice alignment across customer communications, and introduced a rapid response and recovery process for negative reviews. Her work spanned both strategic leadership and hands-on execution — from developing reporting dashboards to track sentiment and root-cause trends, to guiding messaging and escalation management across teams. These initiatives not only stabilized brand perception but drove measurable improvements in review scores and customer sentiment, creating a lasting framework for proactive reputation management and customer trust. She continues to advise and support brands on building resilience, shaping perception, and turning moments of challenge into opportunities for renewed advocacy and loyalty.
The roles Monique steps into. Select one to see how they work in it.
Monique Henry is an experienced marketing and brand leader who has built and protected the reputations of consumer brands through strategic, data-driven, and human-centered approaches. She led the development of a comprehensive reputation management strategy during a period of significant operational challenges that were impacting customer experience. Monique implemented automated review workflows tied to NPS scores, strengthened brand voice alignment across customer communications, and introduced a rapid response and recovery process for negative reviews. Her work spanned both strategic leadership and hands-on execution — from developing reporting dashboards to track sentiment and root-cause trends, to guiding messaging and escalation management across teams. These initiatives not only stabilized brand perception but drove measurable improvements in review scores and customer sentiment, creating a lasting framework for proactive reputation management and customer trust. She continues to advise and support brands on building resilience, shaping perception, and turning moments of challenge into opportunities for renewed advocacy and loyalty.
Selected work in this role
VP Marketing at Marley Spoon
Led end-to-end reputation management, automating review workflows, lifting ratings, building reporting and strengthening customer sentiment.
VP Marketing at Dinnerly
Led Dinnerly's reputation strategy, launching NPS-driven review workflows, comms, and reporting systems to lift ratings and track sentiment.
Marketing Manager at Homebuyers Centre
As Marketing Manager, Monique built an incentivized review program that strengthened brand reputation, lifted customer advocacy and raised ratings.
Focus areas
Marketing Director at Threes Brewing
Marketing Consultant at Monique Henry - Your CMO
Marley Spoon
Senior Marketing Manager, Acquisition - North America at Charles Tyrwhitt
Group Marketing Manager at Ventura Home Group
Homebuyers Centre
National Digital Marketing Officer at Peet Limited
Director at Photobooth Hire
Marketing Coordinator at Southside Mitsubishi and Volkswagen
VP Marketing at Dinnerly
Fractional CMO at Locale Homes
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