About
Monique Henry is an experienced marketing and brand leader who has built and protected the reputations of consumer brands through strategic, data-driven, and human-centered approaches. She led the development of a comprehensive reputation management strategy during a period of significant operational challenges that were impacting customer experience. Monique implemented automated review workflows tied to NPS scores, strengthened brand voice alignment across customer communications, and introduced a rapid response and recovery process for negative reviews. Her work spanned both strategic leadership and hands-on execution — from developing reporting dashboards to track sentiment and root-cause trends, to guiding messaging and escalation management across teams. These initiatives not only stabilized brand perception but drove measurable improvements in review scores and customer sentiment, creating a lasting framework for proactive reputation management and customer trust. She continues to advise and support brands on building resilience, shaping perception, and turning moments of challenge into opportunities for renewed advocacy and loyalty.
How Monique helps
The roles Monique steps into. Select one to see how they work in it.
Reputation Management Expert
Monique Henry is an experienced marketing and brand leader who has built and protected the reputations of consumer brands through strategic, data-driven, and human-centered approaches. She led the development of a comprehensive reputation management strategy during a period of significant operational challenges that were impacting customer experience. Monique implemented automated review workflows tied to NPS scores, strengthened brand voice alignment across customer communications, and introduced a rapid response and recovery process for negative reviews. Her work spanned both strategic leadership and hands-on execution — from developing reporting dashboards to track sentiment and root-cause trends, to guiding messaging and escalation management across teams. These initiatives not only stabilized brand perception but drove measurable improvements in review scores and customer sentiment, creating a lasting framework for proactive reputation management and customer trust. She continues to advise and support brands on building resilience, shaping perception, and turning moments of challenge into opportunities for renewed advocacy and loyalty.
Selected work in this role
VP Marketing at Marley Spoon
Led end-to-end reputation management strategy - automated review workflows, improved ratings, developed communications, built reporting, and strengthened overall customer sentiment.
VP Marketing at Dinnerly
Led Dinnerly’s reputation strategy - launched NPS-driven review workflows, crafted comms, and reporting systems to lift ratings, track sentiment, and strengthen customer trust.
Marketing Manager at Homebuyers Centre
Established an incentivized review process to strengthen brand reputation, boost customer advocacy, and drive sustained improvements in ratings and sentiment.
Focus areas
Experience
Marketing Director at Threes Brewing
Marketing Consultant at Monique Henry - Your CMO
Vice President Marketing, US at Marley Spoon
Senior Marketing Manager, Acquisition - North America at Charles Tyrwhitt
Group Marketing Manager at Ventura Home Group
Marketing Manager at
Expertise
Work With
Monique
Interested in bringing Monique onto your transformation? Let’s start the conversation.
