Personal work
Veterinary Innovative PartnersOutbound recruiting system for VIP Healthcare
Ray as Outbound Marketing Lead
About
On graduating from Cambridge University, Ray began his career in Strategic Consulting with Arthur Andersen's Business Consulting practice in London. As a Senior Consultant in their Information and Software Services division he led assignments with several B2B clients. After earning his MBA from Kellogg, Ray led Thomson-Reuters' expansion into global markets - including sales, marketing and account management for Europe, Latin America and Asia-Pacific. Through creative partnering with prospective customers, he was able to launch an online, legal research service in Hong Kong that doubled forecasted sales while spending less than 40% of the allocated marketing budget. Since then Ray has taken on multiple B2B challenges in sectors as diverse as Education, Ag Tech and Healthcare. His EDU experience covers Childcare (The Learning Experience), K12 School Networks - Private (Meritas) and Charter (Charter Schools USA & Great Hearts Schools), School Learning Solutions (Houghton Mifflin Harcourt) and Higher Education (Kaplan University). Ray specializes in bringing breakthrough thinking to B2B situations - often leveraging learnings from his roles in B2C sectors. His consistent ability to deliver outstanding results for his clients is a reflection both of his mastery of the science of marketing and the creative flair that he brings to positioning/messaging.
Works acrossUK
How Ray helps
The roles Ray steps into. Select one to see how they work in it.
Role
Marketing Leader - Education
A Cambridge University graduate, Ray began his career in strategic consulting with Arthur Andersen's Business Consulting practice in London, where as a Senior Consultant in the Information and Software Services division he led assignments with several B2B clients. After earning his MBA from Kellogg, Ray led Thomson-Reuters' expansion into global markets, including sales, marketing and account management across Europe, Latin America and Asia-Pacific. Through creative partnering with prospective customers, he launched an online legal research service in Hong Kong that doubled forecasted sales while spending less than 40% of the allocated marketing budget. Since then Ray has taken on B2B challenges in sectors as diverse as Education, Ag Tech and Healthcare. His education experience spans childcare (The Learning Experience), private and charter K12 school networks (Meritas, Charter Schools USA and Great Hearts Schools), school learning solutions (Houghton Mifflin Harcourt) and higher education (Kaplan University). He specializes in bringing breakthrough thinking to B2B situations, often leveraging learnings from B2C roles, combining mastery of the science of marketing with creative flair in positioning and messaging.
Selected work in this role
Head of Marketing at Meritas Family of Schools
Led the marketing for this network of private K12 schools in the US and international markets.
VP of Marketing at Houghton Mifflin Harcourt
Led the expansion of HMH's broad portfolio of K12 textbooks and online learning tools into new, international territories.
Interim Head of Marketing at Great Hearts America
Led marketing for a multi-state charter school network, strengthening positioning, launching new schools and driving enrollment at existing ones.
Focus areas
Marketing StrategyB2B MarketingCRM ToolsData Analysis
Selected clients
Chameleon Collective work
Engagements Ray delivered through Chameleon Collective.
Selected work from prior roles
Personal case studies from Ray’s career before joining the Collective. These were not delivered through Chameleon Collective.
Personal workVeterinary Innovative Partners
Personal workVeterinary Innovative PartnersCrafting a Brand That Puts Vets and Pets First
Ray as Brand Messaging Lead
Writing
Experience
- C
Chief Executive Officer at Consult Me Inc.
Senior Strategic Consultant at Arthur Andersen Business Consulting
Associate Marketing Manager at General Mills
Interim/Fractional Chief Marketing Officer at Chameleon Collective
- K
Head of Marketing - On-Campus and Online Marketing at Kaplan
Expertise
Persona DevelopmentBrand ArchitectureBrand MessagingBrand PositioningBrand AnalysisCompetitive AnalysisCustomer ProfilingAudience AnalysisCustomer Acquisition ManagementSearch Engine MarketingBrandingMarketing Management+38 more
Work With
Ray
Interested in bringing Ray onto your transformation? Let’s start the conversation.
