Franchise Marketing That Cut Cost-per-Enrollment 90%

We used the energy and engagement of the franchise owners to build a fresh marketing blueprint. Starting Thanksgiving week, we cut their own video footage together with user-generated content into compelling reels, paired them with strong copywriting and special offers, and launched key promotions quickly, beginning with Cyber Monday. We then tuned Search and Social targeting for the New Year peak enrollment season.

Within a month, the franchise gyms led their corporate peers across every key metric: new enrollments rose 20% and cost per enrollment dropped 90%. To carry the momentum into spring, we created a new enrollment event combining offline and online channels, and its first run set a record for the highest single-day enrollments at any location. From our first month to our last, the franchises consistently outperformed corporate locations, putting Blink in a position to onboard more franchisees with the support of existing owners.