Human & Personal Services
Franchise Marketing That Cut Cost-per-Enrollment 90%
Chameleon rebuilds Blink Fitness's franchise marketing, lifting new enrollments 20% and cutting cost per enrollment 90% in under a month.
Blink Fitness
The Client
- Company
- Blink Fitness
- Website
- blinkfitness.com
- Industry
- Health, Wellness and Fitness
- Headquarters
- united states
- Employees
- 501-1000
About Blink Fitness
Blink Fitness has been rebranded and acquired by PureGym, operating as PureGym US with 50+ budget gym locations across New York, New Jersey, Maryland, and Virginia. The company offers flexible, no-commitment gym memberships with 24/7 access targeting price-conscious fitness consumers in the mid-Atlantic region.
The Challenge
Blink Fitness had grown fast, opening more than 40 company-owned gyms and 12 franchises. Continued growth depended on attracting new franchise owners, but the franchise gyms were underperforming the company-owned locations.
Our Approach
We used the energy and engagement of the franchise owners to build a fresh marketing blueprint. Starting Thanksgiving week, we cut their own video footage together with user-generated content into compelling reels, paired them with strong copywriting and special offers, and launched key promotions quickly, beginning with Cyber Monday. We then tuned Search and Social targeting for the New Year peak enrollment season.
The Impact
Within a month, the franchise gyms led their corporate peers across every key metric: new enrollments rose 20% and cost per enrollment dropped 90%. To carry the momentum into spring, we created a new enrollment event combining offline and online channels, and its first run set a record for the highest single-day enrollments at any location. From our first month to our last, the franchises consistently outperformed corporate locations, putting Blink in a position to onboard more franchisees with the support of existing owners.
The Work
20%
rise in new enrollments
90%
drop in cost per enrollment
Featured Expert
The Chameleon who led this engagement.
Practice Areas
Marketing StrategiesDigital Content CreationCopywriting