About
Rick is a veteran consumer products marketer with over 20 years of experience driving growth across Fortune 100 companies and high-growth omnichannel brands. His passion is scaling new consumer brands by combining classic marketing principles with modern digital strategies. He excels at understanding consumers, defining brands, leading communications, and innovating new products – and blending those fundamentals with execution, driving digital demand and DTC Ecommerce. Rick’s unique strength comes from his leadership experience at top CPG companies like Johnson & Johnson and Kraft, combined with his more recent success in scaling digital-native challenger brands such as Kate Farms, Scotch Porter, and Boldify. He has deep experience in beauty, skin care, hair care, personal care, OTC, nutrition, and food. His accomplishments include accelerating Kate Farms growth 4X while improving marketing efficiency, turning the Johnsons Baby brand from declines to growth through a complete brand relaunch, and scaling Boldify, the #1 Amazon hair treatment brand, into retail distribution at Target and Walmart.
How Rick helps
The roles Rick steps into. Select one to see how they work in it.
Chief Marketing Officer
Rick is a veteran consumer products marketer with over 20 years of experience driving growth across Fortune 100 companies and high-growth omnichannel brands. His passion is scaling new consumer brands by combining classic marketing principles with modern digital strategies. He excels at understanding consumers, defining brands, leading communications, and innovating new products – and blending those fundamentals with execution, driving digital demand and DTC Ecommerce. Rick’s unique strength comes from his leadership experience at top CPG companies like Johnson & Johnson and Kraft, combined with his more recent success in scaling digital-native challenger brands such as Kate Farms, Scotch Porter, and Boldify. He has deep experience in beauty, skin care, hair care, personal care, OTC, nutrition, and food. His accomplishments include accelerating Kate Farms growth 4X while improving marketing efficiency, turning the Johnsons Baby brand from declines to growth through a complete brand relaunch, and scaling Boldify, the #1 Amazon hair treatment brand, into retail distribution at Target and Walmart.
Selected work in this role
Global Head of Marketing at Johnson & Johnson
Global marketing leader for $5B personal care portfolio, leading all communications and activation for Listerine, Band-Aid, Johnsons Baby, Aveeno Baby and Stayfree / Carefree
SVP Marketing at Kate Farms
CMO for fastest-growing plant based nutrition brand responsible for DTC, consumer marketing, and retail expansion. Drove demand through omnichannel activation plan.
Senior Director at Johnson & Johnson
Grew sales and share for $500M+ natural skin care brand through new consumer insights, new product claims, and winning innovation.
Focus areas
Selected clients
Experience
Fractional CMO / Growth Consultant at Chameleon Collective
Senior Vice President - Brand Management / Consumer Marketing at Kate Farms
Senior Marketing Director, Essential Health Franchise at Johnson & Johnson
Senior Marketing Director, Global Baby Care at Johnson & Johnson
Director / Senior Marketing Director, Oral Care & Wound Care, Asia Pacific at Johnson & Johnson
Senior Brand Manager - Clean & Clear at
Expertise
Work With
Rick
Interested in bringing Rick onto your transformation? Let’s start the conversation.
