Rick is a veteran consumer products marketer with over 20 years of experience driving growth across Fortune 100 companies and high-growth omnichannel brands. His passion is scaling new consumer brands by combining classic marketing principles with modern digital strategies. He excels at understanding consumers, defining brands, leading communications, and innovating new products – and blending those fundamentals with execution, driving digital demand and DTC Ecommerce. Rick’s unique strength comes from his leadership experience at top CPG companies like Johnson & Johnson and Kraft, combined with his more recent success in scaling digital-native challenger brands such as Kate Farms, Scotch Porter, and Boldify. He has deep experience in beauty, skin care, hair care, personal care, OTC, nutrition, and food. His accomplishments include accelerating Kate Farms growth 4X while improving marketing efficiency, turning the Johnsons Baby brand from declines to growth through a complete brand relaunch, and scaling Boldify, the #1 Amazon hair treatment brand, into retail distribution at Target and Walmart.
The roles Rick steps into. Select one to see how they work in it.
Rick is a veteran consumer products marketer with over 20 years of experience driving growth across Fortune 100 companies and high-growth omnichannel brands. His passion is scaling new consumer brands by combining classic marketing principles with modern digital strategies. He excels at understanding consumers, defining brands, leading communications, and innovating new products – and blending those fundamentals with execution, driving digital demand and DTC Ecommerce. Rick’s unique strength comes from his leadership experience at top CPG companies like Johnson & Johnson and Kraft, combined with his more recent success in scaling digital-native challenger brands such as Kate Farms, Scotch Porter, and Boldify. He has deep experience in beauty, skin care, hair care, personal care, OTC, nutrition, and food. His accomplishments include accelerating Kate Farms growth 4X while improving marketing efficiency, turning the Johnsons Baby brand from declines to growth through a complete brand relaunch, and scaling Boldify, the #1 Amazon hair treatment brand, into retail distribution at Target and Walmart.
Selected work in this role
Global Head of Marketing at Johnson & Johnson
Led global marketing, communications and activation for a $5B personal care portfolio spanning Listerine, Band-Aid, Johnson's Baby and Aveeno Baby.
SVP Marketing at Kate Farms
CMO for the fastest-growing plant-based nutrition brand, leading DTC, consumer marketing and retail expansion, with an omnichannel demand plan.
Senior Director at Johnson & Johnson
Grew sales and share for $500M+ natural skin care brand through new consumer insights, new product claims, and winning innovation.
Focus areas
Fractional CMO / Growth Consultant at Chameleon Collective
Kate Farms
Johnson & Johnson
Associate Brand Manager at Mondelēz International
Marketing Leader at Neutrogena
Marketing Leader at Aveeno
Strategist at ChapStick
Fractional CMO at Boldify
Strategist at pH-D Feminine Health
Global Head of Marketing at Listerine
Interested in bringing Rick onto your transformation? Let’s start the conversation.
