Rick is a veteran consumer products marketer with over 20 years of experience driving growth across Fortune 100 companies and high-growth omnichannel brands. His passion is scaling new consumer brands by combining classic marketing principles with modern digital strategies. He excels at understanding consumers, defining brands, leading communications, and innovating new products – and blending those fundamentals with execution, driving digital demand and DTC Ecommerce. Rick’s unique strength comes from his leadership experience at top CPG companies like Johnson & Johnson and Kraft, combined with his more recent success in scaling digital-native challenger brands such as Kate Farms, Scotch Porter, and Boldify. He has deep experience in beauty, skin care, hair care, personal care, OTC, nutrition, and food. His accomplishments include accelerating Kate Farms growth 4X while improving marketing efficiency, turning the Johnsons Baby brand from declines to growth through a complete brand relaunch, and scaling Boldify, the #1 Amazon hair treatment brand, into retail distribution at Target and Walmart.
The roles Rick steps into. Select one to see how they work in it.
Rick is a veteran consumer products marketer with over 20 years of experience driving growth across Fortune 100 companies and high-growth omnichannel brands. His passion is scaling new consumer brands by combining classic marketing principles with modern digital strategies. He excels at understanding consumers, defining brands, leading communications, and innovating new products – and blending those fundamentals with execution, driving digital demand and DTC Ecommerce. He has extensive experience in beauty care. He was the marketing leader for the Johnson & Johnson beauty care brands (Aveeno, Neutrogena, Clean & Clear, Lubriderm, RoC, and Purpose) and more recently he has been Fractional CMO for Boldify (#1 hair care treatment on Amazon), Scotch Porter (#1 men's beard care brand), and First Honey (fast-growing wound and skin care brand). He understands this complex and dynamic category and brings a data-driven, consumer-centric approach to building beauty care brands and driving sales.
Selected work in this role
Fractional CMO at Boldify
Interim marketing lead for omni-channel hair care brand, scaling from Amazon and DTC into Walmart and Target with a cross-channel demand gen plan.
Marketing Leader at Neutrogena
Rick led marketing for multiple Johnson & Johnson skin care brands, building consumer insight, marketing plans, and robust product pipelines.
SVP Marketing at Kate Farms
CMO for the fastest-growing plant-based nutrition brand, leading DTC, consumer marketing and retail expansion, with an omnichannel demand plan.
Focus areas
Fractional CMO / Growth Consultant at Chameleon Collective
Kate Farms
Johnson & Johnson
Associate Brand Manager at Mondelēz International
Marketing Leader at Neutrogena
Strategist at ChapStick
Marketing Leader at Aveeno
Strategist at pH-D Feminine Health
Global Head of Marketing at Listerine
Fractional CMO at Boldify
Interested in bringing Rick onto your transformation? Let’s start the conversation.
