Yury Larichev
Enterprise Revenue Transformation Leader (Fractional CRO)
About
As an enterprise SaaS revenue transformation specialist, I partner with executive teams at global tech firms to optimize performance at scale. My experience encompasses over $ 700 M in sales responsibility, managing up to 300 reports, with hands-on impact at Microsoft, Acronis, and Parallels over the past two decades. My service offering is designed for enterprise GTM realignment, global channel expansion, and large-team sales force transformation. Engagements start with Sales and Marketing Operations Assessments, followed by Strategic Planning and Target Setting workshops using BSC methodology. Ongoing support includes compensation plan design, org diagnostics, pipeline analytics, advanced CRM/BI rollout, and sales enablement. I deploy tailored partner program frameworks, predictive pipeline tracking, and help boards shape growth priorities via robust reporting. Signature deliverables: - Enterprise GTM design and implementation - Board-ready pipeline and sales performance dashboards - Channel, compensation, and forecast strategy playbooks - Monthly Board Advisor retainer (5-10 hours) Experience Highlights: - GM, Microsoft SMB Global Sales. SMSP Director, Microsoft Russia: $150M to $700M SMB revenue in 34 locations, outstanding team performance - President, Acronis: Led $150M+ global sales, innovated partner incentives, elevated renewal rate to 98% - SVP, Parallels: Built channel program—$4M to $15M ARR, 75+ partners, 25% growth
How Yury helps
The roles Yury steps into. Select one to see how they work in it.
Enterprise Revenue Transformation Leader (Fractional CRO)
As an enterprise SaaS revenue transformation specialist, I partner with executive teams at global tech firms to optimize performance at scale. My experience encompasses over $ 700 M in sales responsibility, managing up to 300 reports, with hands-on impact at Microsoft, Acronis, and Parallels over the past two decades. My service offering is designed for enterprise GTM realignment, global channel expansion, and large-team sales force transformation. Engagements start with Sales and Marketing Operations Assessments, followed by Strategic Planning and Target Setting workshops using BSC methodology. Ongoing support includes compensation plan design, org diagnostics, pipeline analytics, advanced CRM/BI rollout, and sales enablement. I deploy tailored partner program frameworks, predictive pipeline tracking, and help boards shape growth priorities via robust reporting. Signature deliverables: - Enterprise GTM design and implementation - Board-ready pipeline and sales performance dashboards - Channel, compensation, and forecast strategy playbooks - Monthly Board Advisor retainer (5-10 hours) Experience Highlights: - GM, Microsoft SMB Global Sales. SMSP Director, Microsoft Russia: $150M to $700M SMB revenue in 34 locations, outstanding team performance - President, Acronis: Led $150M+ global sales, innovated partner incentives, elevated renewal rate to 98% - SVP, Parallels: Built channel program—$4M to $15M ARR, 75+ partners, 25% growth
Selected work in this role
General Manager, Global SMB Sales and Marketing at Microsoft
End-to-end WW SMB marketing & Product sales strategy for $6B business. Field sales enablement & sales performance BI. Customer segmentation & lifecycle strategy. Annuity sales & global renewal
President, Global Sales at Acronis
200M ARR, Global Sales, 2 acquisitions integration, Partner Program launch, MSP sales pivot. Responsible for overseeing operations and strategic direction of the company.
SVP, Global Sales at Parallels
65M ARR Global Remote Desktop Solutions vendor. • Hold $30M in global channel sales ownership and manage all sales, marketing, and partner activities for a portfolio offered in 12 languages
Focus areas
Experience
- L
President at Larichev Consulting LLC
Fractional CRO at Softengine
Fractional CRO at Chief Outsiders
Chief Revenue Officer (CRO) at ElectroNeek
Chief Revenue Officer at Wallarm
Expertise
Work With
Yury
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