Yury Larichev

About

As an enterprise SaaS revenue transformation specialist, Yury Larichev partners with executive teams at global tech firms to optimize performance at scale. His experience encompasses more than $700M in sales responsibility and organizations of up to 300 reports, with hands-on impact at Microsoft, Acronis, and Parallels over the past two decades. His work centers on enterprise GTM realignment, global channel expansion, and large-team sales force transformation. Engagements typically begin with Sales and Marketing Operations Assessments, followed by Strategic Planning and Target Setting workshops using BSC methodology, with ongoing support spanning compensation plan design, org diagnostics, pipeline analytics, advanced CRM/BI rollout, and sales enablement. Yury also deploys tailored partner program frameworks and predictive pipeline tracking, and helps boards shape growth priorities through robust reporting. Signature deliverables include enterprise GTM design and implementation, board-ready pipeline and sales performance dashboards, and playbooks covering channel, compensation, and forecast strategy, along with a monthly Board Advisor retainer of five to ten hours. Across his career, Yury served as GM of Microsoft SMB Global Sales and as SMSP Director for Microsoft Russia, where SMB revenue grew from $150M to $700M across 34 locations with outstanding team performance. As President of Acronis, he led more than $150M in global sales, innovated partner incentives, and elevated the renewal rate to 98%. As SVP at Parallels, he built a channel program that grew from $4M to $15M ARR with 75+ partners and 25% growth.