Enterprise Revenue Transformation Leader (Fractional CRO)
As an enterprise SaaS revenue transformation specialist, Yury Larichev partners with executive teams at global tech firms to optimize performance at scale. His experience encompasses more than $700M in sales responsibility and organizations of up to 300 reports, with hands-on impact at Microsoft, Acronis, and Parallels over the past two decades. His work centers on enterprise GTM realignment, global channel expansion, and large-team sales force transformation. Engagements typically begin with Sales and Marketing Operations Assessments, followed by Strategic Planning and Target Setting workshops using BSC methodology, with ongoing support spanning compensation plan design, org diagnostics, pipeline analytics, advanced CRM/BI rollout, and sales enablement. Yury also deploys tailored partner program frameworks and predictive pipeline tracking, and helps boards shape growth priorities through robust reporting. Signature deliverables include enterprise GTM design and implementation, board-ready pipeline and sales performance dashboards, and playbooks covering channel, compensation, and forecast strategy, along with a monthly Board Advisor retainer of five to ten hours. Across his career, Yury served as GM of Microsoft SMB Global Sales and as SMSP Director for Microsoft Russia, where SMB revenue grew from $150M to $700M across 34 locations with outstanding team performance. As President of Acronis, he led more than $150M in global sales, innovated partner incentives, and elevated the renewal rate to 98%. As SVP at Parallels, he built a channel program that grew from $4M to $15M ARR with 75+ partners and 25% growth.
The roles Yury steps into. Select one to see how they work in it.
Yury Larichev delivers repeatable growth for fintech SaaS ventures, from trading technology to payments platforms, through a proven Fractional CRO and board advisor approach. With experience scaling fintech ARR from $5M to $50M+, Yury architects go-to-market launch, partner channel expansion, regulatory compliance, and cross-functional team enablement. The fintech offering spans a monthly CRO and advisory retainer, pipeline and sales operations workshops, CRM and KPI system installation, compensation and board dashboard implementation, and C-level coaching tailored to compliance and high-velocity scaling challenges. Yury designs custom launch roadmaps for new verticals, partner channel development, and marketing and demand generation systems integrated with major CRM and BI tools. The board engagement model keeps investor and executive teams visible on pipeline, forecasts, product-market fit, and upsell and cross-sell results, supported by regular workshops, analytics rollouts, and strategic review sessions. Fintech-specific services include GTM and platform launch playbooks, pipeline audits and demand gen sprints, CRO and board advisor retainers, and partner and channel strategy with RegTech enablement.
Selected work in this role
President, Global Sales at Acronis
Led global sales to $200M ARR, integrated two acquisitions, launched a partner program, and pivoted to MSP sales while shaping company strategy.
Chief Executive Officer at Acumatica
As CEO, Yury led the world's fastest-growing horizontal Cloud ERP global vendor, driving 350% revenue growth within the first year of tenure.
Fractional SaaS CRO at T.Blacksmith Consulting
As founder of Larichev Consulting, Yury gives business owners and sales leaders a trusted resource for building a well-oiled sales engine.
Focus areas
President at Larichev Consulting LLC
Fractional CRO at Softengine
Fractional CRO at Chief Outsiders
Chief Revenue Officer (CRO) at ElectroNeek
Chief Revenue Officer at Wallarm
Acronis
Parallels
Senior Vice President, Global Sales at Corel Corporation
Acumatica
Microsoft
Sr. Director, Small Midmarket Solutions & Partner Group (SMSP) at Microsoft Russia
CEO at Unicum
Partner at Pathfinder WW Ltd.
Fractional SaaS CRO at T.Blacksmith Consulting
Interested in bringing Yury onto your transformation? Let’s start the conversation.