Yury Larichev
Enterprise Revenue Transformation Leader (Fractional CRO)
About
As an enterprise SaaS revenue transformation specialist, Yury Larichev partners with executive teams at global tech firms to optimize performance at scale. His experience encompasses more than $700M in sales responsibility and organizations of up to 300 reports, with hands-on impact at Microsoft, Acronis, and Parallels over the past two decades. His work centers on enterprise GTM realignment, global channel expansion, and large-team sales force transformation. Engagements typically begin with Sales and Marketing Operations Assessments, followed by Strategic Planning and Target Setting workshops using BSC methodology, with ongoing support spanning compensation plan design, org diagnostics, pipeline analytics, advanced CRM/BI rollout, and sales enablement. Yury also deploys tailored partner program frameworks and predictive pipeline tracking, and helps boards shape growth priorities through robust reporting. Signature deliverables include enterprise GTM design and implementation, board-ready pipeline and sales performance dashboards, and playbooks covering channel, compensation, and forecast strategy, along with a monthly Board Advisor retainer of five to ten hours. Across his career, Yury served as GM of Microsoft SMB Global Sales and as SMSP Director for Microsoft Russia, where SMB revenue grew from $150M to $700M across 34 locations with outstanding team performance. As President of Acronis, he led more than $150M in global sales, innovated partner incentives, and elevated the renewal rate to 98%. As SVP at Parallels, he built a channel program that grew from $4M to $15M ARR with 75+ partners and 25% growth.
How Yury helps
The roles Yury steps into. Select one to see how they work in it.
Enterprise Revenue Transformation Leader (Fractional CRO)
Yury Larichev is an enterprise SaaS revenue transformation specialist who partners with executive teams at global tech firms to optimize performance at scale. His experience spans more than $700M in sales responsibility and organizations of up to 300 reports, with hands-on impact at Microsoft, Acronis, and Parallels across two decades. His service offering covers enterprise go-to-market realignment, global channel expansion, and large-team sales force transformation. Engagements begin with Sales and Marketing Operations Assessments, followed by Strategic Planning and Target Setting workshops using BSC methodology. Ongoing support includes compensation plan design, org diagnostics, pipeline analytics, advanced CRM/BI rollout, and sales enablement. Yury deploys tailored partner program frameworks and predictive pipeline tracking, and helps boards shape growth priorities through robust reporting. Signature deliverables include enterprise GTM design and implementation, board-ready pipeline and sales performance dashboards, playbooks for channel, compensation, and forecast strategy, and a monthly Board Advisor retainer of 5 to 10 hours.
Selected work in this role
General Manager, Global SMB Sales and Marketing at Microsoft
Led worldwide SMB marketing and product sales strategy for a $6B business, spanning field enablement, sales performance BI, and annuity renewals.
President, Global Sales at Acronis
Led global sales to $200M ARR, integrated two acquisitions, launched a partner program, and pivoted to MSP sales while shaping company strategy.
SVP, Global Sales at Parallels
Owned $30M in global channel sales at this $65M ARR remote desktop vendor, leading all sales, marketing and partner activity across 12 languages.
Focus areas
Experience
- L
President at Larichev Consulting LLC
- S
Fractional CRO at Softengine
Fractional CRO at Chief Outsiders
- E
Chief Revenue Officer (CRO) at ElectroNeek
- W
Chief Revenue Officer at Wallarm
Acronis
- Chief Productivity Officer
- President
- President, Global Sales
Expertise
Work With
Yury
Interested in bringing Yury onto your transformation? Let’s start the conversation.
