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B2B Marketing Transformation
As a experienced professional in the field strategic Marketing excellence, I specialise in orchestrating transformative projects that elevate brands, drive market success, and position businesses for sustained growth. Every successful Marketing journey begins with a clear vision. I collaborate closely with clients to understand their goals, market dynamics, and unique value propositions. Through analysis and strategic thinking, I craft visionary marketing strategies to lay the foundation for targeted and informed decision making aligned to overarching business objectives. Effective project management is at the heart of successful transformations. I implement agile methodologies to ensure strategies are implemented effectively, with a focus on adaptability to evolving market conditions and client needs. Data is a powerful ally in the realm of strategic marketing. I integrate data analytics and performance metrics into decision-making processes, ensuring strategies are not only creative but also measurable and adaptable for continuous improvement. Transformative marketing projects require collaboration across all levels of the organization. I engage with stakeholders, fostering a culture of open communication and shared goals to ensure the seamless implementation of marketing initiatives.
The roles Zoe steps into. Select one to see how they work in it.
As a experienced professional in the field strategic Marketing excellence, I specialise in orchestrating transformative projects that elevate brands, drive market success, and position businesses for sustained growth. Every successful Marketing journey begins with a clear vision. I collaborate closely with clients to understand their goals, market dynamics, and unique value propositions. Through analysis and strategic thinking, I craft visionary marketing strategies to lay the foundation for targeted and informed decision making aligned to overarching business objectives. Effective project management is at the heart of successful transformations. I implement agile methodologies to ensure strategies are implemented effectively, with a focus on adaptability to evolving market conditions and client needs. Data is a powerful ally in the realm of strategic marketing. I integrate data analytics and performance metrics into decision-making processes, ensuring strategies are not only creative but also measurable and adaptable for continuous improvement. Transformative marketing projects require collaboration across all levels of the organization. I engage with stakeholders, fostering a culture of open communication and shared goals to ensure the seamless implementation of marketing initiatives.
Selected work in this role
Marketing Consultant at Kaspersky
Partnered with the new Head of Region to deep-dive into Marketing strategy, programs and roles to drive alignment between Marketing activity and a new regional strategy.
Marketing Consultant at Bluprintx
Evaluated Marketing and defined the Marketing strategy, roles for the business and metrics, hiring and mentoring the new Head of Marketing.
Marketing Consultant at Parameta Solutions
Evaluated Marketing and led a board discovery phase, to understand business strategy and identify what role marketing should play and then defined team roles and responsibilities.
Focus areas





Consultant and interim Leadership; Coaching, Business Transformation and Strategic Marketing at Chameleon Collective
Consultant and interim Leadership; Coaching, Marketing and Customer Experience at Chameleon Collective
Business Owner at La Grenouillere Gites
Managing Partner at The Mol Consultancy Ltd
Divisional CMO, VP Global Marketing, Conferences and Customer Experience at S&P Global
VP Global Marketing, Conferences and Customer Experience
Interested in bringing Zoe onto your transformation? Let’s start the conversation.





Sr Director, Global Field and Program Marketing and Customer Experience at S&P Global
Sr Director, Global Field Marketing and Program Marketing and Customer Experience at S&P Global
Sr Director, Global Customer Experience at Symantec
Sr Director, EMEA Marketing Programmes and Operations at Symantec
VP, EMEA Marketing (interim position) at McAfee Inc
EMEA Marketing Programmes Director at McAfee
Group Marketing Manager at McAfee Inc
Product Marketing Manager at Adaptive
Product Maketing Manager at Dr Solomon's Software Ltd
Marketing Consultant at Kaspersky
Marketing Consultant at Bluprintx
Marketing Consultant at Parameta Solutions
Customer Experience Consultant at Parameta Solutions
Global VP at Aviation Week Group - The McGraw-Hill Companies
Consultant at Cybersmart
Coach at Spendesk
Divisional CMO, VP Marketing and Customer Experience at Aviation Week Group - The McGraw-Hill Companies
Head of NE Marketing at Kaspersky
Fractional Head of Marketing at Bluprintx