As a experienced professional in the field strategic Marketing excellence, I specialise in orchestrating transformative projects that elevate brands, drive market success, and position businesses for sustained growth. Every successful Marketing journey begins with a clear vision. I collaborate closely with clients to understand their goals, market dynamics, and unique value propositions. Through analysis and strategic thinking, I craft visionary marketing strategies to lay the foundation for targeted and informed decision making aligned to overarching business objectives. Effective project management is at the heart of successful transformations. I implement agile methodologies to ensure strategies are implemented effectively, with a focus on adaptability to evolving market conditions and client needs. Data is a powerful ally in the realm of strategic marketing. I integrate data analytics and performance metrics into decision-making processes, ensuring strategies are not only creative but also measurable and adaptable for continuous improvement. Transformative marketing projects require collaboration across all levels of the organization. I engage with stakeholders, fostering a culture of open communication and shared goals to ensure the seamless implementation of marketing initiatives.
The roles Zoe steps into. Select one to see how they work in it.
Zoe is a strategic marketing specialist who leads transformative projects that elevate brands, drive market success, and position businesses for sustained growth. Every marketing journey begins with a clear vision, so Zoe works closely with clients to understand their goals, market dynamics, and unique value propositions. Through analysis and strategic thinking, she crafts marketing strategies that create the foundation for targeted, informed decision making aligned to overarching business objectives. Effective project management sits at the heart of successful transformation. Zoe applies agile methodologies so strategies are implemented well, with a focus on adaptability to evolving market conditions and client needs. Data is a powerful ally in strategic marketing, and she integrates data analytics and performance metrics into decision making, ensuring strategies are not only creative but also measurable and open to continuous improvement. Because transformative marketing projects require collaboration across all levels of an organization, Zoe engages stakeholders throughout, fostering open communication and shared goals to support the seamless implementation of marketing initiatives.
Selected work in this role
Consultant at Cybersmart
Coached and mentored newly promoted leaders, with team coaching to build growth mindset, trust, relationships, influencing, listening, EQ awareness.
Coach at Spendesk
Coached mid-management leaders to grow within their roles and the business, focusing on leadership, confidence, communication and influence.
Divisional CMO, VP Marketing and Customer Experience at Aviation Week Group - The McGraw-Hill Companies
Divisional CMO, VP Marketing and Customer Experience, leading a global team of 85 people and managing P&L of $30m.
Focus areas
Chameleon Collective
Business Owner at La Grenouillere Gites
Managing Partner at The Mol Consultancy Ltd
S&P Global
Symantec
McAfee Inc
Product Marketing Manager at Adaptive
Product Maketing Manager at Dr Solomon's Software Ltd
Kaspersky
Bluprintx
Parameta Solutions
Consultant at Cybersmart
Coach at Spendesk
Aviation Week Group - The McGraw-Hill Companies
Interested in bringing Zoe onto your transformation? Let’s start the conversation.