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All case studies

Juan-Carlos Morales

Case studies delivered through Chameleon Collective.

Product Repositioning and Launch

Consumer Goods (CPG)

Product Repositioning and Launch

Repositioned Polaroid's smallest camera with 'Go Create' storytelling; product sold out within 48 hours of pre-sale.

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Global Retail Sell In

Consumer Goods (CPG)

Global Retail Sell In

New sell-in decks reposition Polaroid as a contemporary, dependable retail partner against rivals like Fuji.

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Brand Storytelling

Consumer Goods (CPG)

Brand Storytelling

Consumer research yields Polaroid's "We are what we create" narrative, launched with the Polaroid Go.

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In-House Agency & Processes

Consumer Goods (CPG)

In-House Agency & Processes

Interim leaders and a new in-house agency stabilize Polaroid's team and sell out its first launches.

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Bugaboo's digital transformation

Consumer Goods (CPG)

Bugaboo's digital transformation

Chameleon gives Bugaboo a full digital makeover, turning sporadic launches into an always-on brand and standing up its in-house studio.

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Digital Transformation

Consumer Goods (CPG)

Digital Transformation

Chameleon places an interim Chief Digital Officer at Bugaboo, rebuilding its digital organization in under a year.

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Internal Agency Development: "Bugabootique"

Consumer Goods (CPG)

Internal Agency Development: "Bugabootique"

Chameleon stands up Bugabootique, Bugaboo's in-house creative studio of ten, in eight months.

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Customer Journey Mapping

Consumer Goods (CPG)

Customer Journey Mapping

Bugaboo was primarily a promotional, product launch marketing organization.

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Asset and Brand Articulation

Retail & eCommerce

Asset and Brand Articulation

Chameleon gives Walt Grace Vintage a unified brand voice across search, social, and email.

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Breeze Business Transformation

Transportation & Logistics

Breeze Business Transformation

Chameleon embeds an interim guest-experience team at Breeze Airways, building its design system and lifting NPS and conversion.

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