A Full Digital Makeover for a Luxury Icon

Chameleon Collective brought together a team from inside and outside Bugaboo, with experts in data, branding, user experience, software engineering, and growth marketing. We dug into Bugaboo's customer journey and built tailored strategies across digital platforms, moving the brand from sporadic product launches to an always-present presence across display ads and email. We launched Bugabootique, Bugaboo's in-house content studio, placing an Executive Creative Director and a Brand Director to organize the studio, streamline workflows, and recruit talent. We also delivered eCommerce and marketing technology projects, built an in-house growth marketing and social media team supported by our affiliate and paid-search specialists, and worked alongside external agencies and Bugaboo's global brand marketing team to boost digital media impact.

Bugaboo moved from sporadic product launches to an always-present digital brand, visible across display ads and email campaigns, with a stronger in-house studio and growth team. Working alongside external agencies, Chameleon Collective increased Bugaboo's digital media impact and left the brand equipped to keep leading in the luxury market.