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All case studies

Michael Saint-Aubin

Case studies delivered through Chameleon Collective.

Brand Identity & Marketing

Healthcare & Life Sciences

Brand Identity & Marketing

Brand workshops give LabCentral clear positioning, refreshed impact reports, and a redesigned website.

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Sales enablement redesign for Captive Resources

Financial Services

Sales enablement redesign for Captive Resources

A modular deck and messaging framework that helped brokers confidently pitch a complex group captive insurance model.

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Fractional Creative Director

Healthcare & Life Sciences

Fractional Creative Director

Multi-channel campaigns and streamlined creative processes elevated brand visibility and secured Warner Bros product placement.

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SaaS Solution Brand Identity and Marketing Collateral

Technology & Software

SaaS Solution Brand Identity and Marketing Collateral

Empowered Buildings, a new SaaS and engineering company, faced a daunting challenge: launching their brand in a crowded and competitive market.

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Empowered Buildings brand identity & sales deck

Technology & Software

Empowered Buildings brand identity & sales deck

Launched a SaaS company with full visual identity, voice and tone, and a sales deck that differentiated them in a crowded marketplace.

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eCommerce Growth Strategy

Consumer Goods (CPG)

eCommerce Growth Strategy

Email, loyalty, and Amazon strategy lift Malin+Goetz's ecommerce performance during the pandemic.

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Creative Director Leadership

Consumer Goods (CPG)

Creative Director Leadership

An interim creative director refreshes Samuel Hubbard's catalogues, site, and email, lifting revenue and AOV.

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Malin+Goetz email program rebuild

Consumer Goods (CPG)

Malin+Goetz email program rebuild

Chameleon rebuilds 40+ Malin + Goetz emails for mobile, brand consistency, and higher order value.

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Distinct Branding Creation

Food & Beverage

Distinct Branding Creation

Created brand identity and positioning for celebrity coffee venture, launching in LA and Las Vegas retail and hotel channels.

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