Interim Creative Director Refreshes a Legacy Brand
An interim creative director refreshes Samuel Hubbard's catalogues, site, and email, lifting revenue and AOV.
Samuel Hubbard Shoe Co
Samuel Hubbard faced a moment of transition. Its veteran Creative Director was retiring, leaving an immediate vacancy in a pivotal role. The brand wasn't just looking for a stand-in; it wanted to use the moment to refresh its online and print visual identity, particularly its catalogues, sustaining its legacy while embracing a fresh aesthetic.
Practice Areas
Brand Style Guides·Logistics Support Activity·UI/UX Design Patterns
