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Brand overhaul ahead of a $179M PE investment
Technology & Software

Brand Overhaul

Harmonized fragmented identities across acquisitions, leading to a $179M private equity investment.

Magnitude Software, Inc.

Magnitude Software, a data insights provider, faced a branding issue due to their strategic acquisition of companies, each having its own distinct visual identities. As a result, the company's branding became fragmented and diluted, making it challenging to stand out in the visually cluttered enterprise software market.

$179M

investment secured from PE firm

Practice Areas

Brand StrategyGrowth StrategiesCustomer Acquisition ManagementIdentity DesignPackaging DesignMarket ResearchLogo Design

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