Built to Last: Smith Optics' Commerce Overhaul

Chameleon Collective embedded with Smith Optics to lead a three-phase Shopify migration. We started by defining what had to change: gathering business requirements, interviewing stakeholders, assessing the legacy site, and mapping customer pain points against long-term business goals. Next, we managed the USA and Canada Shopify launch. This included complex integrations through Mulesoft into Smith’s North American ERP, Pick, plus AfterShip, Smith’s custom google mobile app, and Algolia-powered on-site search. We then led the EMEA launch, connecting Shopify to the parent entity’s SAP backend through Mulesoft, adding five languages, and supporting two additional currencies. The goal was not just launch. It was producing a platform the Smith could own.