Human & Personal Services
CRN, Consumer Marketing Leader Recruitment
SimpliSafe needed a top-tier consumer marketing leader to boost CRM strategy and customer retention.
SimpliSafe
The Client
- Company
- Simplisafe
- Website
- simplisafe.com
- Industry
- Consumer Electronics
- Headquarters
- united states
- Employees
- 1000-2000
About Simplisafe
SimpliSafe is a home security company that designs wireless and user-friendly security systems that can be set up in minutes. Their strategic priority is to offer seamless 24/7 professional monitoring without the long-term contracts and high costs associated with traditional alarm companies, allowing them to protect over 2 million households in the USA.
The Challenge
SimpliSafe needed a top-tier consumer marketing leader to boost CRM strategy and customer retention. The ideal candidate would combine segmentation expertise, brand-building instinct, and fluency in customer data. It was a tough ask—and one they couldn’t solve alone.
Our Approach
Chameleon Collective was retained to find more than a resume match—we were looking for transformation. Our Recruit team partnered with SimpliSafe’s CMO and Head of Talent to understand their real need: a leader who could think strategically, execute with precision, and connect deeply with the consumer mindset.
We tapped into our network of proven talent, using rigorous evaluation to focus on CRM thinkers who’d led change before. The candidate had to bridge strategy and systems—tying insights to action and aligning MarTech tools to real customer behavior. Our marketing experience helped us identify someone who could hit the ground running and keep momentum.
The Impact
We delivered a high-impact hire who quickly earned recognition and internal promotions. They elevated SimpliSafe’s CRM function and deepened brand loyalty. It wasn’t just a hire—it was a catalyst for growth. And when the transformation took hold, our job was done.