Rebuilding Blink's Analytics After Key Departures

Chameleon rebuilds Blink Fitness's data analytics after two analysts depart, embedding regular reporting into leadership decisions.

Blink Fitness

The Client

Company: Blink Fitness
Website: blinkfitness.com
Industry: Health, Wellness and Fitness
Headquarters: united states
Employees: 501-1000

About Blink Fitness

Blink Fitness has been rebranded and acquired by PureGym, operating as PureGym US with 50+ budget gym locations across New York, New Jersey, Maryland, and Virginia. The company offers flexible, no-commitment gym memberships with 24/7 access targeting price-conscious fitness consumers in the mid-Atlantic region.

The Challenge

Blink Fitness had an underdeveloped data analytics function, and it lost further capability when two key financial analysts left. Blink needed a stronger analytics approach to support its business strategy and inform decisions.

Our Approach

Chameleon Collective integrated with Blink Fitness's team and focused on two things: increasing the frequency and depth of data analytics in weekly and monthly business reviews, and driving richer, data-backed discussion within leadership.

The Impact

We introduced structured, regular analytics and ad hoc analyses, and built a foundation for conclusions that drove meaningful conversations and moved leadership toward more data-driven decisions.

The Work

The Team

The Chameleons who delivered this engagement.

Carla Funari

Marketing Operations Director

Vu Pham

Data Scientist

Practice Areas

AnalyticsCustomer Engagement

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