Retail & eCommerce
Digital Marketing
MISSION, a leader in athletic apparel and cooling accessories, sought to launch a new apparel line alongside their acclaimed cooling products.
MISSION
The Client
Mission
- Company
- Mission
- Website
- missioncloud.com
- Industry
- Information Technology And Services
- Headquarters
- los angeles, united states
About Mission
Mission Cloud, a CDW Company, is a leading provider in managed cloud services and consulting, focusing on simplifying the adoption and management of AWS workloads for businesses. Founded in 2017, it serves a diverse clientele including industries like healthcare, finance, retail, and media.
The Challenge
MISSION, a leader in athletic apparel and cooling accessories, sought to launch a new apparel line alongside their acclaimed cooling products. Their objective was to execute a comprehensive digital marketing strategy in tandem with a nationwide television campaign. The challenge lay in integrating various digital marketing initiatives across their .com business and third-party marketplaces like Amazon, while simultaneously supporting their larger television campaign.
Our Approach
Chameleon Collective, armed with specialized expertise in Amazon and digital marketing, embarked on a multifaceted journey to revolutionize the marketing sphere for MISSION. At the forefront of our efforts was leading all paid media campaigns, seamlessly complementing the nationwide television campaign with a pronounced digital footprint. Concurrently, our dedication was evident as we ardently boosted MISSION's .com business, leveraging the power of email marketing and Shopify. Delving into the vast potential of Amazon, we meticulously designed and executed campaigns that enhanced product visibility and significantly uplifted conversions. To champion the cooling technology, our team innovatively employed programmatic and weather-based campaigns, ensuring MISSION's niche was duly highlighted. Moreover, we didn't stop at the mainstream; our prowess extended to steering digital marketing endeavors that impeccably supported and accentuated auxiliary efforts, such as social influencer marketing and PR campaigns.
The Impact
Our integrated approach increased MISSION's brand awareness, expanded customer reach, improved sales, and enhanced overall marketing efficiency and effectiveness. Our strategies aimed to establish a stronger market presence and boost MISSION's revenue through synchronized campaigns across various marketing channels.
The Work
The Team
The Chameleons who delivered this engagement.
Practice Areas
Digital MarketingAmazon Web ServicesSearch Engine OptimizationSearch Engine MarketingAmazon MarketplaceShopify
