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Retail & eCommerce

Digital Marketing

MISSION, a leader in athletic apparel and cooling accessories, sought to launch a new apparel line alongside their acclaimed cooling products.

MISSION

Digital Marketing

The Client

MISSION
Company
MISSION
Headquarters
New York, US
Employees
101-200

About MISSION

Mission US is an award-winning nonprofit educational media project operated by WNET (PBS) that creates free interactive history games for middle school students (grades 5-8). With over 5 million users across all 50 states and 140,000 teachers, it's an established EdTech platform focused on immersive historical narratives covering pivotal moments in…

The Challenge

MISSION, a leader in athletic apparel and cooling accessories, sought to launch a new apparel line alongside their acclaimed cooling products. Their objective was to execute a comprehensive digital marketing strategy in tandem with a nationwide television campaign. The challenge lay in integrating various digital marketing initiatives across their .com business and third-party marketplaces like Amazon, while simultaneously supporting their larger television campaign.

Our Approach

Chameleon Collective, armed with specialized expertise in Amazon and digital marketing, embarked on a multifaceted journey to revolutionize the marketing sphere for MISSION. At the forefront of our efforts was leading all paid media campaigns, seamlessly complementing the nationwide television campaign with a pronounced digital footprint. Concurrently, our dedication was evident as we ardently boosted MISSION's .com business, leveraging the power of email marketing and Shopify. Delving into the vast potential of Amazon, we meticulously designed and executed campaigns that enhanced product visibility and significantly uplifted conversions. To champion the cooling technology, our team innovatively employed programmatic and weather-based campaigns, ensuring MISSION's niche was duly highlighted. Moreover, we didn't stop at the mainstream; our prowess extended to steering digital marketing endeavors that impeccably supported and accentuated auxiliary efforts, such as social influencer marketing and PR campaigns.

The Impact

Our integrated approach increased MISSION's brand awareness, expanded customer reach, improved sales, and enhanced overall marketing efficiency and effectiveness. Our strategies aimed to establish a stronger market presence and boost MISSION's revenue through synchronized campaigns across various marketing channels.

The Work

The Team

The Chameleons who delivered this engagement.

Practice Areas

Digital MarketingAmazon Web ServicesSearch Engine OptimizationSearch Engine MarketingAmazon MarketplaceShopify

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