Financial Services
An Intuitive iOS App for Crypto Trading
Chameleon designs Voyager's native iOS app to make crypto trading intuitive for online investors.
Voyager
The Client
- Company
- Voyager
- Website
- investvoyager.com
- Industry
- Financial Services
- Headquarters
- New York, united states
About Voyager
Voyager Capital is a venture capital firm founded in 1997 and based in Seattle, Washington. The firm manages approximately $600 million in assets under management across multiple funds.
The Challenge
Cryptocurrency was innovative but complex, and no interface yet made trading simple for traditional online investors. That was the challenge for Voyager, the crypto startup from Uber co-founder Oscar Salazar. Voyager wanted to launch a flagship crypto trading app that blended the fast pace of digital assets with the user-friendly feel of modern online trading platforms.
Our Approach
Chameleon Collective, drawing on design experience from financial brands like AMEX and Wirecard, was engaged to bring the vision to life. We took on the end-to-end design of the app, working in parallel with the development of a comprehensive brand platform and visual identity. Our approach hinged on thorough market research and design-oriented customer interviews. By empathizing with users and understanding their pain points, we integrated the user-friendly practices found in platforms like Robinhood, Stash, and Acorns while keeping the unique appeal of crypto trading: its speed and potential.
The Impact
The result was a sophisticated native iOS application designed to demystify crypto trading for the traditional online investor while still meeting the needs of a seasoned crypto trader. By distilling the complexities of crypto into an intuitive interface, Chameleon Collective played an integral role in Voyager's mission to modernize and democratize crypto trading.
The Work
Featured Expert
The Chameleon who led this engagement.
Practice Areas
Mobile AppsMarket ResearchFront End DesignUI/UX Design Patterns