Digital Revamp: Kevin Murphy's Brand Elevation
New consumer website, salon finder, e-commerce, and mobile sales app drove 103% growth over three years.
KEVIN.MURPHY
The Client
Kevin.Murphy
- Company
- Kevin.Murphy
- Website
- kevinmurphy.com.au
- Industry
- Consumer Goods
- Headquarters
- united states
About Kevin.Murphy
' Founded by celebrity session stylist Kevin Murphy, the Australian-originated company sells salon-quality shampoos, conditioners, treatments, and styling products through both direct-to-consumer channels and a network of professional salons. The brand emphasizes sustainability, natural ingredients, and benefit-driven product lines targeting specific hair…
The Challenge
KEVIN.MURPHY, an international salon brand experiencing rapid expansion, was at a critical juncture requiring a comprehensive digital refresh to align with its brand vision and operational needs. The existing consumer-facing website and sales tools were falling short of effectively showcasing the brand's identity and facilitating its growth ambitions.
Our Approach
Tavis Salazar and his team embarked on a transformative journey with KEVIN.MURPHY, focusing on a digital overhaul that would resonate with the brand's sophisticated aesthetic and functional requirements. The collaboration birthed a revamped consumer-facing website, embodying the essence of KEVIN.MURPHY's brand vision. Simultaneously, we innovated a mobile app tailored for the sales team, streamlining salon orders directly from the field.
This digital renaissance was not just about aesthetics; it was engineered to foster a direct-to-consumer (DTC) relationship. By integrating a salon finder and e-commerce capabilities alongside educational content, the website became a holistic platform for engagement. The distributor app emerged as a pivotal tool, empowering the sales team to educate on products, facilitate orders, and spotlight new launches efficiently.
The Impact
The digital transformation significantly propelled KEVIN.MURPHY towards becoming one of the fastest-growing independent professional hair brands. Post-launch, KEVIN.MURPHY witnessed an astounding 103% growth over three years, a testament to the strategic digital initiatives that not only enhanced the brand's online presence but also optimized its sales processes. This evolution marked a new era for KEVIN.MURPHY, setting a benchmark for digital excellence in the beauty industry.
The Work
103%
growth over three years
Featured Expert
The Chameleon who led this engagement.
