Retail & eCommerce
99 Sizes, One Standout Ecommerce Site
A new brand framework and ecommerce site translate Stantt's 99-size men's shirting for customers.
STANTT Inc
The Client
- Company
- Stantt
- Website
- stantt.com
- Industry
- Apparel & Fashion
- Headquarters
- New York, united states
- Employees
- 11-50
About Stantt
Stantt is a direct-to-consumer custom menswear brand specializing in made-to-order dress shirts, pants, suits, and casual wear across 150+ size variations. S.
The Challenge
Stantt arrived with a fresh take on men's shirting: 99 distinct sizes and a proprietary algorithm that ensured a perfect fit from just three measurements. Its Kickstarter launch succeeded and it built a flourishing wholesale business, but a challenge remained: translating its unique value proposition and brand story on its own digital platform.
Our Approach
Stantt needed a partner to guide it through the complexities of digital, and found one in Chameleon Collective. Rather than a quick fix, we built a tailored strategy that fit Stantt's innovative spirit, developing a comprehensive digital roadmap. We created a brand strategy framework designed not just to market but to inspire, then worked through UX, design, and development to build a new ecommerce site that reflected Stantt's identity and connected with customers personally.
The Impact
The transformation was more than digital; it reimagined what Stantt's brand could be. With Chameleon Collective's guidance, Stantt's digital presence rose to a new level, reflecting its innovative spirit and resonating with its core audience. The relationship evolved into a partnership: Ilan Tito of Chameleon Collective continues to work with Stantt as an advisor, helping the brand keep innovating and thriving in a changing landscape.
The Work
Featured Expert
The Chameleon who led this engagement.
Practice Areas
Brand StrategyDigital MarketingE-CommerceDigital Experience StrategyContent Marketing