Financial Services
Interim CMO
Stabilized marketing after four CMO turnovers, driving 110%+ YoY acquisition growth and dramatically reducing churn in six months.
WorldRemit
The Client
- Company
- WorldRemit
- Website
- worldremit.com
- Industry
- Financial Services
- Headquarters
- london, united kingdom
- Employees
- 501-1000
About WorldRemit
Worldremit is a prominent player in the financial services sector, specializing in international money transfers. Since its inception in 2010, the company has focused on simplifying and reducing the costs associated with sending money abroad.
The Challenge
WorldRemit, a global payments platform boasting over 5 million active users, faced organizational turbulence, with four CMO turnovers within eight months leading to a dramatic decrease in marketing performance. Chameleon Collective was called upon to restore order, revitalize strategy and marketing operations, and, ultimately, drive growth.
Our Approach
Onboarding remotely due to COVID-19 restrictions, our first action was to connect individually with all employees within the first two weeks, gaining vital insights and data for our plan. Using this information, we rapidly outlined a new marketing strategy aimed at immediate performance improvement and clarified the brand's purpose across all POE channels.
Simultaneously, we restructured the team, establishing seamless integration between marketing, product, customer service, and operations divisions. An added focus was the incorporation of a content practice, enhancing WorldRemit's overall communication strategy. Empowered to drive fast changes, we implemented novel processes, strategies, and executions within a span of three months.
The Impact
Our swift action resulted in a dramatic reduction in churn, while acquisitions surged more than 110% YoY, enhancing brand awareness across all major markets. Over six months, we not only stabilized the WorldRemit team but also developed scalable programs, priming the firm for its journey towards becoming a unicorn in the payments industry.
The Work
110%+
year-over-year growth in acquisitions
Featured Expert
The Chameleon who led this engagement.
Practice Areas
Campaign ManagementProduct MarketingBrand MessagingPositioning StrategyCustomer Experience ManagementMarketing StrategiesBrand PositioningKPI ManagementProduct Roadmap ManagementLogistics Support Activity