A Multi-Channel Media Plan for House Calls
Chameleon builds Heal a full-funnel media plan across six markets to grow awareness and funding.
Get Heal, Inc.
The Client
- Company
- Get Heal, Inc.
- Website
- heal.com
- Industry
- Hospitals and Health Care
- Headquarters
- Los Angeles, US
- Employees
- 201-500
About Get Heal
Heal is a healthcare technology company that provides on-demand medical house calls and virtual care services. The company connects patients with licensed physicians and nurse practitioners who make home visits or provide telehealth consultations, bringing primary and urgent care directly to patients.
The Challenge
Heal, a healthcare company reintroducing doctor house calls across six markets nationwide, faced a highly competitive landscape. It needed a strong media presence, both online and offline, to build awareness, support expansion into new markets, and attract additional funding for future growth.
Our Approach
Chameleon Collective worked with a boutique agency to build a comprehensive media strategy across social and search channels. Our team extended that strategy to a diverse mix of channels, including top-, middle-, and low-funnel display, app installs, influencer campaigns, TV, radio, print, and grassroots initiatives, ensuring wide media reach.
The Impact
The comprehensive media plan consistently met or exceeded KPIs. It drove significant market penetration and helped Heal attract additional funding for future expansion. Chameleon Collective's media planning and execution were instrumental in solidifying Heal's presence in a competitive healthcare landscape.
Practice Areas
Media StrategyMedia PlanningKPI Management