Financial ServicesHuman & Personal Services
A Clearer Story for Gig-Worker Income
A sharpened message and new website convey SteadyIQ's Income Passport to gig workers and partners.
Steady
The Client
Steady
- Company
- Steady
- Website
- steadyiq.com
- Industry
- Technology; Information and Internet
- Headquarters
- United States
About Steady
Steady, through its technology platform SteadyIQ, provides a comprehensive income verification solution tailored for public sector agencies. The company's focus is to ensure accuracy in income reporting while simultaneously reducing costs and preventing fraud in benefit distribution processes.
The Challenge
SteadyIQ's revolutionary tool, the Income Passport, could reshape the landscape for America's gig workers by providing holistic digital paystubs that captured often-overlooked 1099 and gig income. The real challenge was conveying the significance of this innovation to a multifaceted audience.
Our Approach
Chameleon Collective began by sharpening SteadyIQ's core messaging so it resonated with its diverse stakeholders. Once the narrative was clear, we wove it into a rejuvenated website calibrated to the specific interests of each target segment, including local and state governments, financial service providers, and the broad world of non-standard workers.
The Impact
The revamped website, rich in user-centric design and clear communication, became a focal point for SteadyIQ. All of its earned media coverage could now direct audiences to a platform where SteadyIQ's solutions were explained with clarity and conviction, fostering understanding and advocacy for its groundbreaking initiative.
The Work
The Team
The Chameleons who delivered this engagement.
Practice Areas
CopywritingBrand Messaging