Human & Personal Services
One Source of Truth for Blink's Marketing Data
Chameleon embeds an analyst at Blink Fitness to unify scattered marketing data into a single real-time dashboard.
Blink Fitness
The Client
- Company
- Blink Fitness
- Website
- blinkfitness.com
- Industry
- Health, Wellness and Fitness
- Headquarters
- united states
- Employees
- 501-1000
About Blink Fitness
Blink Fitness has been rebranded and acquired by PureGym, operating as PureGym US with 50+ budget gym locations across New York, New Jersey, Maryland, and Virginia. The company offers flexible, no-commitment gym memberships with 24/7 access targeting price-conscious fitness consumers in the mid-Atlantic region.
The Challenge
Blink Fitness lacked the internal bandwidth to produce the reports and insights its marketing needed, and its customer data was scattered across gyms, websites, and other platforms. That fragmentation created silos and undermined the accuracy of its strategy.
Our Approach
Chameleon Collective placed Brittany MacBeth into Blink Fitness's in-house marketing team. Her first task was to bring data from many sources into a single, coherent dashboard as the source of truth. Using Adobe Analytics, Google Analytics, Improvado, and Supermetrics, she unified, cleaned, and structured the data.
The Impact
Brittany turned a fragmented data ecosystem into a streamlined set of accessible dashboards. This central hub gave the Blink Fitness marketing team real-time insight, so they could make informed decisions, evaluate performance, and act on strategy quickly.
The Work
Featured Expert
The Chameleon who led this engagement.
Practice Areas
Data StrategyAnalytical DashboardMarketing Analytics