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TEDAI — Shaping Conversations Around AI's Future

Signature TED Conference Focused on Artificial Intelligence

100%

Sold Out Conferences

1M+

Social Media Impressions

1M +

Visitors to website

Overview

Led the full marketing and communications strategy for TEDAI—an innovation-focused TED conference. From brand creation to international expansion, spearheaded initiatives that established TEDAI as a global thought leadership platform in AI and emerging tech.

Development

• Built TEDAI’s brand identity, core messaging, and full-funnel marketing strategy

• Sold out two annual conferences via multi-channel digital campaigns (email, social, paid)

• Managed press outreach, landing coverage in Forbes, Bloomberg, Fast Company & more

• Designed & ran TEDAI Hackathon at Microsoft Reactor

• Produced the first-ever Robot Festival at the iconic Transamerica Pyramid

• Directed sponsorship communications and secured six-figure deals (Intel, Microsoft, AWS, PwC, Foley & Lardner)

• Acted as right hand to the Executive Producer—aligning brand execution across global teams

• Collaborated closely with TED HQ to maintain brand consistency

Results Snapshot

Sold-out conferences
Coverage in 5+ tier-1 publications
Six-figure sponsorships secured
Expansion of TEDAI into Europe
Elevated TED’s presence in the AI and innovation space

Press Links

https://www.bloomberg.com/news/newsletters/2024-04-18/searching-for-the-next-big-ai-breakthrough-at-the-ted-conference

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TED needed to establish a new signature conference focused on artificial intelligence and emerging technology. The initiative required building a brand from the ground up, creating a global thought leadership platform, and positioning it within the competitive AI conference landscape.

Chameleon Collective led the complete marketing and communications strategy for TEDAI, building the brand identity, core messaging, and full-funnel marketing strategy from scratch. The team executed multi-channel digital campaigns across email, social, and paid channels, managed press outreach to secure tier-1 media coverage, and directed sponsorship communications. They also designed experiential elements including the TEDAI Hackathon at Microsoft Reactor and the first-ever Robot Festival at the Transamerica Pyramid, while collaborating closely with TED HQ to maintain brand consistency across global teams.

The initiative achieved 100% sold-out conferences for two consecutive years, generated over 1 million social media impressions and 1 million website visitors, and secured coverage in Forbes, Bloomberg, Fast Company, and five additional tier-1 publications. The team secured six-figure sponsorship deals with Intel, Microsoft, AWS, PwC, and Foley & Lardner, and successfully expanded TEDAI into Europe, elevating TED's presence in the AI and innovation space.

TEDAI — Shaping Conversations Around AI's Future

Overview

TEDAI — Shaping Conversations Around AI's Future

100%

1M+

1M +

Overview

Development

Results Snapshot

The Challenge

Our Approach

The Impact