A Brand Story for Dojo's Workplace AI

Chameleon positions Dojo's workplace-management AI with a brand guide, homepage, and case study that make its value clear.

Dojo

Translating Tech Talk into Tangible Triumphs

The Client

Company: Dojo Technology Corp
Website: dojo.co
Headquarters: Canada
Employees: 11-50

About Dojo Technology

Dojo Technology Corp specializes in AI-powered space planning and collaboration analytics, providing businesses with insights that eliminate guesswork in workplace management. Their mission is to transform traditional workplace strategies into data-driven decisions, aiming to enhance productivity and organizational effectiveness.

The Challenge

Dojo offers workplace management software that uses AI analytics to guide business real estate decisions. Its product was strong, but articulating the brand narrative crisply, especially on a new digital platform, was a challenge.

Our Approach

Chameleon Collective led Dojo's brand positioning and built a brand guide rooted in its core, aligning its deep technical capabilities with a relatable narrative. The work produced a compelling homepage paired with a detailed case study that told Dojo's story to prospective clients.

The Impact

Dojo gained more than a new site and a case study: it gained the ability to explain its value proposition succinctly, whether in a detailed client presentation or a quick elevator pitch.