Perspectives, insights, and thought leadership from our team of industry experts.
Jan 8, 2025 · Chameleon Collective · 15 min read
Expert Insights from Chameleon Collective’s Leaders Across Marketing, Sales, Brand, CX, and Commerce As we step into 2025, the pace of change is accelerating across industries. From AI-driven innovations to evolving consumer demands, the landscape
Jan 24, 2024 · Chameleon Collective · 10 min read
Insights from experts at Chameleon Collective Staying ahead of the curve remains paramount in the ever-evolving business and marketing landscape. As the promising year of 2024 unfolds, we asked our experts at Chameleon Collective for their
Mar 9, 2023 · Anne-Michele Harrington · 5 min read
Launching e-commerce CPG brands into traditional retail stores is often an attractive strategy to accelerate growth.With nearly 90% of retail sales occurring in brick and mortar, as reported by Retail Dive, the opportunity to get
Aug 17, 2021 · Freddie Laker · 7 min read
5 Steps to Building Loyal CustomersEvery business owner’s dream is usually to expand its customer base. The more customers a business has, the more profit it’s earning and the more likely it to succeed. Yet,
Apr 19, 2021 · 6 min read
Getting your Facebook ads to perform better could be as simple as making a few minor fixes to avoid these Facebook advertising mistakes SourceBusinesses don’t spend their hard-earned money on Facebook advertising because it’s fun. The
Mar 19, 2021 · 7 min read
Creating an Engaging Ecommerce StoreOnline marketplaces like Amazon and Etsy could be a good way to test the market for a new product. Using these platforms, you can quickly start a new online business with
Feb 24, 2021 · Tena Crock · 8 min read
The Rise of eCommerceMost of us already knew we needed to embrace eCommerce, but the pandemic gave it a massive jumpstart. Companies that were lagging have had to get up to speed quickly or risk
Feb 15, 2021 · 9 min read
Emerging Innovations in RetailAs the retail world works to recover from the pandemic’s shock, we have some new surprises in store—but this time, not bad ones. A chaotic situation has the power to shape up
Feb 10, 2021 · 7 min read
Every retailer needs to get to know a new customer base: post-pandemic shoppers. We dive into the critical shifts in consumer behaviour that will affect how you do business.The initial fears of the pandemic have
Jan 21, 2021
The newest Apple software update will make tracking and data collection harder. Two of the world’s tech giants are facing one another down over a controversial issue: User privacy.At the centre of the issue is Apple’s
Oct 7, 2020 · 5 min read
Conversion rates should be your first, second, third, and fourth priority in the world of eCommerce. The biggest brands in the business dedicate enormous amounts of resources to increasing their conversion rates (due to the almost unbeatable ROI it provides). And if you want to compete, you need to optimise yours too.
Aug 31, 2020
E-commerce has transformed the world into an international marketplace. Now, buying products from across the globe is only one click away.The growth of international e-commerce has been impressive. That's why you need to consider this
Dec 20, 2019 · 8 min read
Trends Surrounding Retail in 2020Technology evolves fast, and with it comes the forward march of progress. To run a successful retail business, business owners have to stay on top of these trends – keep up
Nov 5, 2019 · 6 min read
What you need from an Amazon consultant to help your retail business succeed.Selling on Amazon is a key strategy for online retailers. The online retail giant has over 237 million active customers and accounts for
Oct 3, 2019 · 8 min read
Increase Affiliate RevenueThe fundamental scalability of eCommerce is one of its biggest selling points (pun partially intended). Not only can anyone with a basic business idea make it a reality through building a store in
Sep 10, 2019 · Tena Crock · 8 min read
Interim Leadership for Ecommerce GrowthMany new brands are bursting onto the scene with a direct-to-consumer (DTC, d2c, b2c) first (and often only) model. Other, well-established brands, have cracked the code on d2c over a decade
Jun 17, 2019 · Farzana Nasser · 5 min read
Chameleon Collective partnered with CommerceNext & Oracle to produce an industry-leading research study. Here are the top five takeaways from this research on DTC brands investments.A CommerceNext market research survey was recently published, reporting valuable
May 8, 2019 · Mike Coner · 4 min read
Why Monetise Retail Data for Your Business?New business intelligence tools and approaches are driving innovation throughout most industries in the US economy. However, it seems like the nascent yet highly profitable cannabis industry is getting
Apr 29, 2019 · Juan-Carlos Morales · 6 min read
Excellent feedback is the key to succeeding on Amazon’s platform. Source The quality of your reviews is one of the most significant factors determining the placement of your listing on Amazon. Products with excellent reviews
Feb 13, 2019 · 6 min read
Check out this guide for actionable tips you can implement today.There’s no denying that competition is fierce in the e-commerce market, and Amazon’s marketplace is no exception.Did you know that 70% of shoppers on Amazon
Dec 5, 2018 · Brittney Kleinfelter · 8 min read
Best Practice Tips for Practical and Technical Search Engine OptimizationAccording to a 2017 Wolfgang Digital study, 43% of all e-commerce traffic comes from organic Google searches. Studies year after year show that mastering SEO for
Nov 28, 2018 · Veronika Sonsev · 6 min read
A conversation with Noam Paransky, SVP of Digital at Gap Inc., about their strategy and technology Savvy marketers know that today’s consumers are picky—they no longer respond to batch-and-blast marketing campaigns directed to a broad
Oct 15, 2018 · 5 min read
More consumers are using Amazon as their one-stop shop for product searches rather than going through search engines. Statistics show that in December 2014, 34 percent of U.S consumers were using search engines to conduct
Jul 24, 2018 · Rob Gonda · 5 min read
Far and wide across the consumer packaged goods (CPG) and retail economy, digital disruption is forcing legacy brands to radically reevaluate how they view production, distribution, and consumption in the digital age. Distribution and sales
Jun 5, 2018 · Melissa Pacheco · 6 min read
E-tail Connect in Miami was just a few weeks after ShopTalk, but it was a very different setting. The organizers of eTail Connect carefully selected 100 executives from some of the most innovative retailers to
Apr 13, 2018 · Veronika Sonsev · 6 min read
This post was originally posted on Forbes.com on MAR 29, 2018. You can access the original post here.Last week, leading retailers gathered in Las Vegas for Shoptalk, one of the world’s largest conferences for retail
Apr 12, 2018 · Veronika Sonsev · 5 min read
This post was originally posted on Forbes.com on APR 12, 2018. You can access the original post here.Luxury brands are not known for allowing consumers to dictate trends and brand initiatives. They’ve had long-standing policies of
Apr 11, 2018 · Melissa Pacheco
Every company is looking to improve or grow their e-commerce business and drive better results for their digital marketing. The online market is expected to grow by 8-12%+ over the next few years so it’s
Mar 15, 2018 · Veronika Sonsev · 6 min read
This post was originally posted on Forbes.com on MAR 15, 2018. You can access the original post here. In the high-touch, highly subjective world of fashion, nobody thought computers would ever style customers and predict
Feb 28, 2018 · Veronika Sonsev · 5 min read
This post was originally posted on Forbes.com on FEB 28, 2018. You can access the original post here.What do community and packaged goods have in common? Plenty, according to Brandless, a new startup disrupting the
Feb 6, 2018 · Veronika Sonsev · 5 min read
This post was originally posted on Forbes.com on FEB 6, 2018. You can access the original post here.Breaking into the fashion industry isn’t a cakewalk—or catwalk. Like in many industries, incumbents have the advantage based
Jan 30, 2018 · Tena Crock · 3 min read
Image from NFR FlickrAs an eCommerce and Digital Marketing leader, mainly on the client side for 15+ years, I’m always trying to find ways to balance my curiosity around shiny cool technologies and practical innovations
Jan 22, 2018 · Veronika Sonsev · 5 min read
This post was originally posted on Forbes.com on JAN 22, 2018. You can access the original post here.Last week the retail industry flocked to New York City for the NRF Big Show. The conference brought
Dec 20, 2017 · Veronika Sonsev · 5 min read
This post was originally posted on Forbes.com on DEC 20, 2017. You can access the original post here.As more and more purchases move online, new categories of products start gaining ecommerce traction. Books and music
Dec 15, 2017 · Veronika Sonsev · 5 min read
This post was originally posted on Forbes.com on DEC 15, 2017. You can access the original post here.2017 has been a landmark year for the retail industry. With over 6,700 planned stores closures announced, this year
Nov 16, 2017 · Veronika Sonsev · 5 min read
This post was originally posted on Forbes.com on NOV 16, 2017. You can access the original post here.Working at AOL in the late 1990s, I watched countless innovative companies crumble after being acquired. Trailblazers like
Nov 6, 2017 · Veronika Sonsev · 5 min read
This post was originally posted on Forbes.com on NOV 6, 2017. You can access the original post here.It’s no secret that Amazon is disproportionately capturing more and more online customers compared to any of its
Oct 12, 2017 · Veronika Sonsev · 5 min read
This post was originally posted on Forbes.com on OCT 12, 2017. You can access the original post here.With 6,300 stores shutting down this year, shopping appears to have moved from traditional brick-and-mortar retail to digital channels
Oct 6, 2017 · Veronika Sonsev · 3 min read
This post was originally posted on Forbes.com on SEP 28, 2017. You can access the original post here.Marketing isn't always about the newest omnichannel tools and cutting customer acquisition costs. For Keds, the iconic casual
Sep 12, 2017 · Veronika Sonsev · 5 min read
This post was originally posted on Forbes.com on SEP 12, 2017. You can access the original post here.What do Farmville and face creams have in common from a marketing perspective? Plenty, according to Dermstore President,
Oct 25, 2016 · Rebecca Churilla · 1 min read
On October 19th, we hosted a Future of Retail Dinner at the fabulous penthouse loft of Laurel Touby and Jon Fine. The main item on the agenda was “where is retail going and how do
![The Future of Mobile Payments [Infographic]](https://chameleoncollective.com/wp-content/uploads/2017/04/GLG_Goodbye_Wallets_FINAL-L_1841.png)
Jul 12, 2011 · Rob Gonda · 1 min read
As smartphone vendors and mobile operators shift their strategies to incorporate wireless payment technologies into mobile phones, consumers will soon be able to drop their wallet and carry every piece of important payment information on
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