About
As a seasoned Email & CRM Marketing Specialist, I bring 10+ years of experience driving customer engagement, retention, and revenue through data-driven email and automation strategies. I’ve successfully implemented and scaled marketing automation platforms such as HubSpot, Marketo, Pardot, and Salesforce, creating measurable impact across diverse B2B & DTC audiences. At OASE and previous roles, I’ve built CRM systems from the ground up, optimised workflows, and delivered high-performing email campaigns with average open rates exceeding 35% and CTRs up to 10%, contributing to double-digit increases in MQL-to-SQL conversion rates. My expertise spans end-to-end campaign management — from segmentation and content strategy to A/B testing, analytics, and lifecycle automation — ensuring every touchpoint drives meaningful results. I’m passionate about leveraging automation, personalisation, and actionable insights to craft experiences that convert leads into loyal customers and accelerate marketing ROI.
How Ashima helps
The roles Ashima steps into. Select one to see how they work in it.
Email Marketing Specialist | DTC + B2B
As a seasoned Email & CRM Marketing Specialist, I bring 10+ years of experience driving customer engagement, retention, and revenue through data-driven email and automation strategies. I’ve successfully implemented and scaled marketing automation platforms such as HubSpot, Marketo, Pardot, and Salesforce, creating measurable impact across diverse B2B & DTC audiences. At OASE and previous roles, I’ve built CRM systems from the ground up, optimised workflows, and delivered high-performing email campaigns with average open rates exceeding 35% and CTRs up to 10%, contributing to double-digit increases in MQL-to-SQL conversion rates. My expertise spans end-to-end campaign management — from segmentation and content strategy to A/B testing, analytics, and lifecycle automation — ensuring every touchpoint drives meaningful results. I’m passionate about leveraging automation, personalisation, and actionable insights to craft experiences that convert leads into loyal customers and accelerate marketing ROI.
Selected work in this role
Email Marketing Specialist at inriver Inc.
Managed email campaigns in Pardot & Salesforce, optimised engagement, built reports, and aligned with sales/product/marketing for pipeline impact.
CRM (B2B & DTC) Specilaist at OASE GmbH
Currently implementing HubSpot from scratch at OASE, building workflows and integrations, and now running automated email campaigns, driving engagement and lead generation across the globe.
Email Marketing Specialist at Straight-Line Leadership Benelux BV
Email marketing specialist for DTC brand Straightline Leadership, managing segmentation, automated flows, campaigns, and performance optimisation & helping with the CRM transition.
Focus areas
Experience
Senior Manager, Growth Marketing - EMEA + APAC at Greenhouse Software
Growth Marketing Manager at Greenhouse Software
Head Of Digital Marketing at Origina
Sr. Digital Marketing Executive at Origina
Digital Marketing Manager at GoContractor
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Digital Analytics Manager at Iolar Digital Marketing
Expertise
Work With
Ashima
Interested in bringing Ashima onto your transformation? Let’s start the conversation.
