About
As a seasoned Email & CRM Marketing Specialist, I bring 10+ years of experience driving customer engagement, retention, and revenue through data-driven email and automation strategies. I’ve successfully implemented and scaled marketing automation platforms such as HubSpot, Marketo, Pardot, and Salesforce, creating measurable impact across diverse B2B & DTC audiences. At OASE and previous roles, I’ve built CRM systems from the ground up, optimised workflows, and delivered high-performing email campaigns with average open rates exceeding 35% and CTRs up to 10%, contributing to double-digit increases in MQL-to-SQL conversion rates. My expertise spans end-to-end campaign management — from segmentation and content strategy to A/B testing, analytics, and lifecycle automation — ensuring every touchpoint drives meaningful results. I’m passionate about leveraging automation, personalisation, and actionable insights to craft experiences that convert leads into loyal customers and accelerate marketing ROI.
How Ashima helps
The roles Ashima steps into. Select one to see how they work in it.
Email Marketing Specialist | DTC + B2B
Ashima is an Email and CRM Marketing Specialist with more than 10 years of experience driving customer engagement, retention, and revenue through data-driven email and automation strategies. She has implemented and scaled marketing automation platforms including HubSpot, Marketo, Pardot, and Salesforce, creating measurable impact across diverse B2B and DTC audiences. At OASE and in previous roles, Ashima built CRM systems from the ground up, optimised workflows, and delivered high-performing email campaigns with average open rates exceeding 35% and click-through rates up to 10%, contributing to double-digit increases in MQL-to-SQL conversion rates. Her expertise spans end-to-end campaign management, from segmentation and content strategy to A/B testing, analytics, and lifecycle automation, ensuring every touchpoint drives meaningful results. Ashima combines automation, personalisation, and actionable insights to craft experiences that convert leads into loyal customers and accelerate marketing ROI.
Selected work in this role
Email Marketing Specialist at inriver Inc.
Managed email campaigns in Pardot & Salesforce, optimized engagement, built reports, and aligned with sales/product/marketing for pipeline impact.
CRM (B2B & DTC) Specilaist at OASE GmbH
Implementing HubSpot from scratch at OASE, building workflows and integrations, and running automated email campaigns driving global leads.
Email Marketing Specialist at Straight-Line Leadership Benelux BV
Managed segmentation, automated flows and campaigns for DTC brand Straightline Leadership, optimising performance and supporting the CRM transition.
Focus areas
Experience
Greenhouse Software
- Senior Manager, Growth Marketing - EMEA + APAC
- Growth Marketing Manager
- Ai Augmented Advertising Expert
- Growth Marketing Manager
- Paid Marketing Specialist
Origina
- Head Of Digital Marketing
- Sr. Digital Marketing Executive
- Head of Digital Marketing
- Paid Marketing Specialist
Digital Marketing Manager at GoContractor
Digital Analytics Manager
Expertise
Work With
Ashima
Interested in bringing Ashima onto your transformation? Let’s start the conversation.
