As a seasoned Email & CRM Marketing Specialist, I bring 10+ years of experience driving customer engagement, retention, and revenue through data-driven email and automation strategies. I’ve successfully implemented and scaled marketing automation platforms such as HubSpot, Marketo, Pardot, and Salesforce, creating measurable impact across diverse B2B & DTC audiences. At OASE and previous roles, I’ve built CRM systems from the ground up, optimised workflows, and delivered high-performing email campaigns with average open rates exceeding 35% and CTRs up to 10%, contributing to double-digit increases in MQL-to-SQL conversion rates. My expertise spans end-to-end campaign management — from segmentation and content strategy to A/B testing, analytics, and lifecycle automation — ensuring every touchpoint drives meaningful results. I’m passionate about leveraging automation, personalisation, and actionable insights to craft experiences that convert leads into loyal customers and accelerate marketing ROI.
The roles Ashima steps into. Select one to see how they work in it.
Ashima is an Email and CRM Marketing Specialist with more than 10 years of experience driving customer engagement, retention, and revenue through data-driven email and automation strategies. She has implemented and scaled marketing automation platforms including HubSpot, Marketo, Pardot, and Salesforce, creating measurable impact across diverse B2B and DTC audiences. At OASE and in previous roles, Ashima built CRM systems from the ground up, optimised workflows, and delivered high-performing email campaigns with average open rates exceeding 35% and click-through rates up to 10%, contributing to double-digit increases in MQL-to-SQL conversion rates. Her expertise spans end-to-end campaign management, from segmentation and content strategy to A/B testing, analytics, and lifecycle automation, ensuring every touchpoint drives meaningful results. Ashima combines automation, personalisation, and actionable insights to craft experiences that convert leads into loyal customers and accelerate marketing ROI.
Selected work in this role
Email Marketing Specialist at inriver Inc.
Managed email campaigns in Pardot & Salesforce, optimized engagement, built reports, and aligned with sales/product/marketing for pipeline impact.
CRM (B2B & DTC) Specilaist at OASE GmbH
Implementing HubSpot from scratch at OASE, building workflows and integrations, and running automated email campaigns driving global leads.
Email Marketing Specialist at Straight-Line Leadership Benelux BV
Managed segmentation, automated flows and campaigns for DTC brand Straightline Leadership, optimising performance and supporting the CRM transition.
Focus areas
Greenhouse Software
Origina
Digital Marketing Manager at GoContractor
Digital Analytics Manager at Iolar Digital Marketing
Research Assistant at Dublin City University
Dy. Manager (Digital Marketing ) at T-Series
Ph.D Teaching Assistant at Jaypee Business School
HR Officer at Jaypee Cement Corporation Limited
HR Intern at Radico Khaitan Ltd
Email Marketing Specialist at inriver Inc.
OASE GmbH
AOL
Social Media and YouTube Manager at Youtube
Straight-Line Leadership Benelux BV
Dublin City University
Master’s Degree, Digital Marketing
Jaypee University of Information Technology
Master of Business Administration (M.B.A.), Human Resources Development & Marketing
Delhi Public School - R. K. Puram
High School, Business/Commerce, General
Delhi University
Bachelor’s Degree, Economics
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