About
Barbara is a senior-level retail technology and operations consultant with 15+ years of experience driving complex commerce transformations and optimizing end-to-end Order Management Systems for retail brands. She has a proven track record of partnering with premium and luxury businesses to unlock operational efficiency, improve fulfillment agility, and support scalable omnichannel growth. Over the past decade, Barbara has worked in-house and as an advisor to global luxury and specialty retail brands, leading the design and implementation of OMS solutions that support DTC, wholesale, marketplace, and dropship models. At Gucci, she played a key role in implementing Oracle Order Management to support the brand’s global eCommerce business, aligning order orchestration, inventory visibility, and fulfillment workflows across regions and channels. Barbara has also led OMS strategy and implementation for fine jewelry brands including Anna Sheffield and Erstwhile Jewelry, working with jewelry-specific order management platforms designed to support made-to-order workflows, serialized inventory, bespoke production timelines, and high-touch client fulfillment. In these environments, she balanced operational rigor with the elevated service expectations unique to luxury and fine jewelry customers. Bringing a deeply cross-functional perspective, Barbara aligns technology decisions with merchandising, supply chain, finance, and customer experience objectives to ensure orders flow seamlessly across physical and digital touchpoints. As a leader, she has managed and influenced teams of up to 25 across eCommerce, operations, IT, finance, and fulfillment.
How Barbara helps
The roles Barbara steps into. Select one to see how they work in it.
Omni-Channel Growth Strategist
Barbara is a senior luxury e-commerce and digital leader with 15+ years of experience delivering exponential sales results and pioneering technology innovation. Over the past 10+ years, she has worked in-house for global luxury brands including Gucci, Tods, and La Perla, leading their digital and e-commerce teams. Her expertise spans website redesign and re-platforming, mobile-first user experiences, 3D rendering tools, and drop-ship models. Most recently, at Anna Sheffield Fine Jewelry, Barbara expanded her footprint beyond pure-play digital, driving an integrated omnichannel strategy that bridges the brand's online presence with its brick-and-mortar retail experience to ensure a seamless, elevated customer journey across every touchpoint. Her omnichannel proficiency encompasses aligning digital and in-store commerce, unifying customer data across channels, and developing cohesive strategies that drive revenue across both physical and digital storefronts. Connecting the in-store and online luxury experience reflects a deep understanding of how today's discerning consumer shops across multiple platforms and environments. As a leader, Barbara has managed teams of as many as 25 people spanning digital marketing, sales, e-commerce, HR, finance, and retail operations.
Selected work in this role
President at Anna Sheffield Fine & Commitment Jewelry
Turned mission and strategy into P&L, sales plans and KPIs, delivering +22% growth. Opened three retail locations and added clienteling protocols.
Senior Director Ecommerce Worldwide at La Perla
Led US & EU online business through a site redesign- spearheaded +42% growth through Customer Acquisition strategies and Ship-from Store initiatives.
Principal Consultant at Hill & Co.
Barbara advised on growth, digital, and GTM strategy at Hill & Co., a strategic consultancy for the diamond, gemstone, and jewelry industry.
Focus areas
Experience
- M
Interim Head of Digital at Mirror Palais
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Founding Member at Chief
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Interim Head of Digital at Erstwhile
Hill & Co.
- Principal Consultant
- Principal Consultant
Anna Sheffield Fine & Commitment Jewelry
- President
- President
Senior Vice President Ecommerce
Expertise
Work With
Barbara
Interested in bringing Barbara onto your transformation? Let’s start the conversation.
