About
Barbara is a senior-level retail technology and operations consultant with 15+ years of experience driving complex commerce transformations and optimizing end-to-end Order Management Systems for retail brands. She has a proven track record of partnering with premium and luxury businesses to unlock operational efficiency, improve fulfillment agility, and support scalable omnichannel growth. Over the past decade, Barbara has worked in-house and as an advisor to global luxury and specialty retail brands, leading the design and implementation of OMS solutions that support DTC, wholesale, marketplace, and dropship models. At Gucci, she played a key role in implementing Oracle Order Management to support the brand’s global eCommerce business, aligning order orchestration, inventory visibility, and fulfillment workflows across regions and channels. Barbara has also led OMS strategy and implementation for fine jewelry brands including Anna Sheffield and Erstwhile Jewelry, working with jewelry-specific order management platforms designed to support made-to-order workflows, serialized inventory, bespoke production timelines, and high-touch client fulfillment. In these environments, she balanced operational rigor with the elevated service expectations unique to luxury and fine jewelry customers. Bringing a deeply cross-functional perspective, Barbara aligns technology decisions with merchandising, supply chain, finance, and customer experience objectives to ensure orders flow seamlessly across physical and digital touchpoints. As a leader, she has managed and influenced teams of up to 25 across eCommerce, operations, IT, finance, and fulfillment.
How Barbara helps
The roles Barbara steps into. Select one to see how they work in it.
Omni-Channel Growth Strategist
Barbara is a senior-level luxury E-commerce and Digital professional with 15+ years of experience and a proven track record of delivering exponential sales results and pioneering technology innovation. Over the past 10+ years, Barbara has worked in-house for prestigious global luxury brands such as Gucci, Tods, and La Perla, leading their Digital and E-commerce teams. Her expertise spans a wide range of technical initiatives, including website redesign and re-platforming, creating mobile-first user experiences, implementing 3D rendering tools, and establishing drop-ship models. Most recently, at Anna Sheffield Fine Jewelry, Barbara has expanded her footprint beyond pure-play digital, driving an integrated omnichannel strategy that bridges the brand's online presence with its brick-and-mortar retail experience — ensuring a seamless, elevated customer journey across every touchpoint. Barbara's omnichannel proficiency encompasses aligning digital and in-store commerce, unifying customer data across channels, and developing cohesive strategies that drive revenue across both physical and digital storefronts. Her ability to connect the in-store and online luxury experience reflects a deep understanding of how today's discerning consumer shops across multiple platforms and environments. As a leader, she has successfully managed teams of as many as 25 people spanning digital marketing, sales, e-commerce, HR, finance, and retail operations.
Selected work in this role
President at Anna Sheffield Fine & Commitment Jewelry
Transformed Mission and Strategic Plan into P&L, Sales Plans and measurable KPIs delivering +22% growth. Opened three retail locations and implemented clienteling protocols to drive sales.
Senior Director Ecommerce Worldwide at La Perla
Led US & EU online business through a site redesign- spearheaded +42% growth through Customer Acquisition strategies and Ship-from Store initiatives.
Principal Consultant at Hill & Co.
The 'McKinsey' of strategic management consulting for the diamond, gemstone, and jewelry industry, providing strategic consultation on growth, digital, and GTM strategy.
Focus areas
Experience
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Interim Head of Digital at Mirror Palais
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Founding Member at Chief
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Interim Head of Digital at Erstwhile
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Principal Consultant at Hill & Co.
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President at Anna Sheffield Fine & Commitment Jewelry
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Senior Vice President Ecommerce at Crest & Co.
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VP of Ecommerce at TOD'S
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Expertise
Work With
Barbara
Interested in bringing Barbara onto your transformation? Let’s start the conversation.