Carrie is a veteran brand strategist and growth champion with over 25 years of experience in both global and domestic markets. She is motivated by a vision of creating transformative business solutions that empower her clients to think and act boldly. As a dynamic and trusted leader, Carrie inspires others with her passion for fostering top-down organizational excellence and implementing seminal approaches to increase profitability. She builds meaningful relationships with both internal and external stakeholders, promoting a culture of shared alignment. She specializes in business development, consulting, executive leadership, GTM strategies, brand revitalization, and omnichannel campaigns. Her career features strategic leadership roles where she has concentrated on driving both new and organic growth, resulting in year-over-year EBITDA improvements. Carrie has successfully spearheaded initiatives for renowned brands such as Samsung, Bank of America, Planters Lifesavers, TJ Maxx, Hanesbrands, Siemens, Nextel, Sunbrella, GE Appliances, Hamilton Beach, Zatarain's, McCormick, Procter & Gamble, M&M Mars, and Floor & Décor, among others. She has directed teams across various agencies, including independent firms and holding company networks such as Publicis, IPG, and Omnicom. As the visionary behind MullenLowe Group's Frank About Women, Carrie established a leading market communications firm dedicated to serving women. Most recently, her transformative leadership at Chernoff Newman earned her the prestigious Most Admired CEO Award from the Charlotte Business Journal.
The roles Carrie steps into. Select one to see how they work in it.
Carrie is a veteran brand strategist and growth leader with over 25 years of experience across global and domestic markets. She builds transformative business solutions that empower clients to think and act boldly, driving top-down organizational excellence and approaches that increase profitability while aligning internal and external stakeholders. Her specialties include business development, consulting, executive leadership, GTM strategies, brand revitalization, and omnichannel campaigns. In strategic leadership roles she has concentrated on new and organic growth, delivering year-over-year EBITDA improvements. Carrie has spearheaded initiatives for brands such as Samsung, Bank of America, Planters Lifesavers, TJ Maxx, Hanesbrands, Siemens, Nextel, Sunbrella, GE Appliances, Hamilton Beach, Zatarain's, McCormick, Procter & Gamble, M&M Mars, and Floor & Décor. She has directed teams across independent agencies and holding company networks including Publicis, IPG, and Omnicom. As the visionary behind MullenLowe Group's Frank About Women, Carrie established a leading market communications firm dedicated to serving women. Most recently, her leadership at Chernoff Newman earned the Most Admired CEO Award from the Charlotte Business Journal.
Selected work in this role
Chief Executive Officer at Chernoff Newman
Drove expansion, inclusive values, and the UPS North Star while yielding new and organic double-digit EBITDA growth.
VP, Executive Director of Client Services at Wray Ward
Led strategy and revenue growth across the agency's entire client portfolio, driving new business wins and double-digit YoY revenue growth.
Chief Marketing & Growth Officer at Brownstein
Led brand positioning, marketing communications planning and strategic growth, driving organic and net new year-over-year revenue growth.
Focus areas
Executive Leadership Board Member at American Cancer Society
Member Board of Directors at Caroline Calouche & Co.
Chameleon Collective
CEO and Founder at Your Source Alliance®
Vice Chair Board of Directors at ArtPop
Chernoff Newman
Wray Ward
Brownstein Group
Partner/ SVP Account Management at Publicis Sapient
SVP Account Management, Agency Integration & New Business Development at XD Agency
Managing Director / Frank About Women at MullenLowe Global
SVP Group Account Director at MullenLowe U.S.
VP Account Director at Hameroff /Milenthal/ Spence, Inc.
Regional Marketing Director at MTPCS, LLC DBA Cellular One
Television News Reporter/ Producer at Previous Professional Experience
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