About
Carrie is a veteran brand strategist and growth champion with over 25 years of experience in both global and domestic markets. She is motivated by a vision of creating transformative business solutions that empower her clients to think and act boldly. As a dynamic and trusted leader, Carrie inspires others with her passion for fostering top-down organizational excellence and implementing seminal approaches to increase profitability. She builds meaningful relationships with both internal and external stakeholders, promoting a culture of shared alignment. She specializes in business development, consulting, executive leadership, GTM strategies, brand revitalization, and omnichannel campaigns. Her career features strategic leadership roles where she has concentrated on driving both new and organic growth, resulting in year-over-year EBITDA improvements. Carrie has successfully spearheaded initiatives for renowned brands such as Samsung, Bank of America, Planters Lifesavers, TJ Maxx, Hanesbrands, Siemens, Nextel, Sunbrella, GE Appliances, Hamilton Beach, Zatarain's, McCormick, Procter & Gamble, M&M Mars, and Floor & Décor, among others. She has directed teams across various agencies, including independent firms and holding company networks such as Publicis, IPG, and Omnicom. As the visionary behind MullenLowe Group's Frank About Women, Carrie established a leading market communications firm dedicated to serving women. Most recently, her transformative leadership at Chernoff Newman earned her the prestigious Most Admired CEO Award from the Charlotte Business Journal.
How Carrie helps
The roles Carrie steps into. Select one to see how they work in it.
Brand Strategy & Growth Lead
Carrie is a veteran brand strategist and growth champion with over 25 years of experience in both global and domestic markets. She is motivated by a vision of creating transformative business solutions that empower her clients to think and act boldly. As a dynamic and trusted leader, Carrie inspires others with her passion for fostering top-down organizational excellence and implementing seminal approaches to increase profitability. She builds meaningful relationships with both internal and external stakeholders, promoting a culture of shared alignment. She specializes in business development, consulting, executive leadership, GTM strategies, brand revitalization, and omnichannel campaigns. Her career features strategic leadership roles where she has concentrated on driving both new and organic growth, resulting in year-over-year EBITDA improvements. Carrie has successfully spearheaded initiatives for renowned brands such as Samsung, Bank of America, Planters Lifesavers, TJ Maxx, Hanesbrands, Siemens, Nextel, Sunbrella, GE Appliances, Hamilton Beach, Zatarain's, McCormick, Procter & Gamble, M&M Mars, and Floor & Décor, among others. She has directed teams across various agencies, including independent firms and holding company networks such as Publicis, IPG, and Omnicom. As the visionary behind MullenLowe Group's Frank About Women, Carrie established a leading market communications firm dedicated to serving women. Most recently, her transformative leadership at Chernoff Newman earned her the prestigious Most Admired CEO Award from the Charlotte Business Journal.
Selected work in this role
Chief Executive Officer at Chernoff Newman
Drove expansion, inclusive values, and the UPS North Star while yielding new and organic double-digital EBITIDA growth.
VP, Executive Director of Client Services at Wray Ward
Responsible for strategic thought leadership, business building and revenues for the entire portfolio of agency clients. Led new business acquisition resulting in YoY double-digit revenue growth.
Chief Marketing & Growth Officer at Brownstein
Responsible for agency's overall brand positioning, marketing communications plans and strategic growth initiatives. Charged with client portfolio organic and net new YoY revenue growth.
Focus areas
Selected clients
Experience
Executive Leadership Board Member at American Cancer Society
Member Board of Directors at Caroline Calouche & Co.
Business Strategy & Growth Lead, U.S. at Chameleon Collective
CEO and Founder at Your Source Alliance®
Vice Chair Board of Directors at ArtPop
Expertise
Work With
Carrie
Interested in bringing Carrie onto your transformation? Let’s start the conversation.
