Danica is a seasoned marketer with deep experience developing social media strategies for leading B2B brands. She developed the social media strategy for Cox Enterprises (the parent company of Cox Auto, Cox Communications & Cox Business), Novelis (the world's largest supplier of rolled aluminum) and for a myriad of med-tech, fin-tech and start-ups. With decades of experience in public relations, marketing and story-telling, she's a seasoned guide to integrating social media into all marketing, communications and digital initiatives. She's provided guidance and education to CEO's and executives at leading Fortune 500 brands. She's been counsel to senior executives during public relations crises. Danica has coached senior leaders on their own social media usage and gaining control of their (and their brand's) on-line reputation. She's a sought-after speaker at social media conferences and international forums on the topic of social media and influencer marketing for the B2B community. She has the additional acumen of developing Social Media policies and strong understanding of the ethical issues in this arena.
The roles Danica steps into. Select one to see how they work in it.
Danica is a seasoned marketer with deep experience developing social media strategies for leading B2B brands. She developed the social media strategy for Cox Enterprises (the parent company of Cox Auto, Cox Communications & Cox Business), Novelis (the world's largest supplier of rolled aluminum) and for a myriad of med-tech, fin-tech and start-ups. With decades of experience in public relations, marketing and story-telling, she's a seasoned guide to integrating social media into all marketing, communications and digital initiatives. She's provided guidance and education to CEO's and executives at leading Fortune 500 brands. She's been counsel to senior executives during public relations crises. Danica has coached senior leaders on their own social media usage and gaining control of their (and their brand's) on-line reputation. She's a sought-after speaker at social media conferences and international forums on the topic of social media and influencer marketing for the B2B community. She has the additional acumen of developing Social Media policies and strong understanding of the ethical issues in this arena.
Selected work in this role
Social Media Strategist at Novelis
Built the social media strategy for Novelis, the world's largest rolled aluminum supplier, integrating PR, online reputation goals and HR efforts.
Social Media Strategist at SPARO
Developed SPARO's social media strategy for the e-commerce platform, targeting retail decision-makers, and managed CEO and brand digital reputation.
Social Media Strategist at Cox Enterprises
Developed social media strategy across all Cox brands, covering executive presence, core values, hiring and CSR, and crafted social media policy.
Focus areas
Marketing Strategist at Chameleon Collective
Everywhere Agency
Vice President, Director Business Development at Ketchum
President at Stichting SPARK
Director of Marketing at Children's Museum of Atlanta
Producer at NBC News
Producer/Production Manager at Broadway Video
Producer at Sesame Workshop
Social Media Strategist at Novelis
Social Media Strategist at SPARO
Cox Enterprises
Influencer Marketing Campaign at FAGE
Influencer Marketing Campaigns at Macy's
Influencer Marketing Campaigns at Cox Communications
Influencer Marketing Campaigns at TaxSlayer, LLC
Influencer Marketing Campaign & Strategy at Newell Brands
Influencer Marketing Campaigns at Georgia-Pacific
Interested in bringing Danica onto your transformation? Let’s start the conversation.