About
Danica is a seasoned marketer with deep experience developing social media strategies for leading B2B brands. She developed the social media strategy for Cox Enterprises (the parent company of Cox Auto, Cox Communications & Cox Business), Novelis (the world's largest supplier of rolled aluminum) and for a myriad of med-tech, fin-tech and start-ups. With decades of experience in public relations, marketing and story-telling, she's a seasoned guide to integrating social media into all marketing, communications and digital initiatives. She's provided guidance and education to CEO's and executives at leading Fortune 500 brands. She's been counsel to senior executives during public relations crises. Danica has coached senior leaders on their own social media usage and gaining control of their (and their brand's) on-line reputation. She's a sought-after speaker at social media conferences and international forums on the topic of social media and influencer marketing for the B2B community. She has the additional acumen of developing Social Media policies and strong understanding of the ethical issues in this arena.
How Danica helps
The roles Danica steps into. Select one to see how they work in it.
Social Media Strategist | B2B
Danica is a seasoned marketer with deep experience developing social media strategies for leading B2B brands. She developed the social media strategy for Cox Enterprises (the parent company of Cox Auto, Cox Communications & Cox Business), Novelis (the world's largest supplier of rolled aluminum) and for a myriad of med-tech, fin-tech and start-ups. With decades of experience in public relations, marketing and story-telling, she's a seasoned guide to integrating social media into all marketing, communications and digital initiatives. She's provided guidance and education to CEO's and executives at leading Fortune 500 brands. She's been counsel to senior executives during public relations crises. Danica has coached senior leaders on their own social media usage and gaining control of their (and their brand's) on-line reputation. She's a sought-after speaker at social media conferences and international forums on the topic of social media and influencer marketing for the B2B community. She has the additional acumen of developing Social Media policies and strong understanding of the ethical issues in this arena.
Selected work in this role
Social Media Strategist at Novelis
Developed social media strategy for Novelis, world's largest supplier of rolled aluminum. Integrated public relations, on-line reputation goals and HR efforts into strategy.
Social Media Strategist at SPARO
Developed a social media strategy for the e-commerce platform, SPARO, designed to reach decision-makers in retail, their target audience. CEO & brand digital reputation.
Social Media Strategist at Cox Enterprises
Developed social media strategy for parent company, encompassing all brands, executive presence and focusing on core values, hiring and CSR. Crafted social media policy.
Focus areas
Selected clients
Experience
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Marketing Strategist at Chameleon Collective
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President at Everywhere Agency
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Vice President, Director Business Development at Ketchum
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President at Stichting SPARK
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Director of Marketing at Children's Museum of Atlanta
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Producer at NBC News
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Producer/Production Manager at Broadway Video
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Producer
Expertise
Work With
Danica
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