Jason Dyer

About

Jason helps frustrated executives regain their competitive advantage. With 25+ years of success at B2B companies, he excels at aligning sales, marketing, and product/service teams around brand positioning based on sharp competitive analysis and customer insights that drive sustainable growth. His experiences as a “fixer” leading marketing for large enterprise brands first kindled his growth focus. He was consistently tapped to develop new products, revitalize teams, and drive revenue growth for challenger brands across multiple industries. Today, that focus is reflected in successful demand engines built to support growth for several PE portfolio companies and startups, including several of his own. Recently, while serving as a Fractional CMO for tsworks, a B2B technology consultancy serving mid-market retail brands, Jason led a comprehensive brand positioning and go-to-market transformation. He facilitated a strategic workshop that helped the executive team clarify their Ideal Customer Profile, redefine their brand promise, and align their services to a sharper market need. Jason developed a complete messaging platform, website content strategy, and competitive positioning framework that repositioned tsworks around urgent delivery and scalable outcomes. Following the engagement, the CEO shared that he “felt a huge weight lift off his shoulders” and saw his leadership team “completely reenergized for the first time.”