About
Jason helps frustrated executives regain their competitive advantage. With 25+ years of success at B2B companies, he excels at aligning sales, marketing, and product/service teams around brand positioning based on sharp competitive analysis and customer insights that drive sustainable growth. His experiences as a “fixer” leading marketing for large enterprise brands first kindled his growth focus. He was consistently tapped to develop new products, revitalize teams, and drive revenue growth for challenger brands across multiple industries. Today, that focus is reflected in successful demand engines built to support growth for several PE portfolio companies and startups, including several of his own. Recently, while serving as a Fractional CMO for tsworks, a B2B technology consultancy serving mid-market retail brands, Jason led a comprehensive brand positioning and go-to-market transformation. He facilitated a strategic workshop that helped the executive team clarify their Ideal Customer Profile, redefine their brand promise, and align their services to a sharper market need. Jason developed a complete messaging platform, website content strategy, and competitive positioning framework that repositioned tsworks around urgent delivery and scalable outcomes. Following the engagement, the CEO shared that he “felt a huge weight lift off his shoulders” and saw his leadership team “completely reenergized for the first time.”
How Jason helps
The roles Jason steps into. Select one to see how they work in it.
B2B CMO
Jason helps frustrated executives regain their competitive advantage. With 25+ years of success at B2B companies, he excels at aligning sales, marketing, and product/service teams around brand positioning built on sharp competitive analysis and customer insights that drive sustainable growth. His experience as a "fixer" leading marketing for large enterprise brands first kindled his growth focus. He was consistently tapped to develop new products, revitalize teams, and drive revenue growth for challenger brands across multiple industries. Today that focus shows up in demand engines built to support growth for PE portfolio companies and startups, including several of his own. Recently, as Fractional CMO for tsworks, a B2B technology consultancy serving mid-market retail brands, Jason led a brand positioning and go-to-market transformation. He facilitated a strategic workshop that helped the executive team clarify their Ideal Customer Profile, redefine their brand promise, and align services to a sharper market need, then built a messaging platform, website content strategy, and competitive positioning framework centered on urgent delivery and scalable outcomes. Afterward the CEO described his leadership team as "completely reenergized for the first time."
Selected work in this role
Fractional CMO at Weaver Manufacturing
Led repositioning through research, analysis, and workshops, delivering new brand strategy, messaging platform, tagline, and go-to-market roadmap.
Global Marketing at Nokia
Led global B2B2C mobile device marketing spanning branding, advertising, channel marketing and retail, with a $450M budget and 100+ member team.
B2B Branding, Digital, Strategy at Nortel Networks
Built a team to shift brand perception among C-level decision-makers blocking sales, driving $2 billion in new account sales and setting benchmarks.
Focus areas
Selected clients
Experience
Chameleon Collective
- Interim/Fractional CMO
- Fractional & Interim CMO
- S
Springloaded Strategies
- Thought Leadership
- Founder
Chief Marketing Officer / Founding Member at RiptideOS
Chief Marketing Officer / Founding Member at
Expertise
Work With
Jason
Interested in bringing Jason onto your transformation? Let’s start the conversation.
