Partner

Nick Surface

Growth Marketing

4Case studies

24+Clients served

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About

Nick's professional background is unique in that it's equal parts creative and analytical with a strong entrepreneurial drive. His business sense, strategic thinking, and leadership have allowed him to hold key growth marketing roles with prominent companies such as Ticketmaster, Trade Coffee, and T-H Marine. His creativity has allowed him to build long standing relationships producing content with companies like Rawlings and Hubspot. His love of data and analytics along with an enthusiasm to constantly improve leads to deliverable results and strong client relationships. Over the years, he has hired and managed marketing teams, built, optimized and scaled search engine marketing (SEM) and paid social accounts, created large scale email campaigns and automation, filmed, photographed, and produced numerous print and digital projects including national commercials, produced blog content and articles for SEO, developed influencer marketing programs, and executed advertising strategies for PPC, remarketing, display and video across multiple platforms including Google search and display, Bing, Facebook, Twitter, LinkedIn, YouTube, Tik Tok, and Pinterest. Nick has worked with numerous B2B and B2C businesses of all sizes from Fortune 100 to pre-revenue in industries including retail, eCommerce, sports, sporting goods, wine & spirits, food & beverage, and financial services.

Works acrossUS

How Nick helps

The roles Nick steps into. Select one to see how they work in it.

Role

Growth Marketing

Selected work in this role

Interim Sr Acquisition Manager at Trade Coffee
Built and led the multi-million dollar performance marketing strategy across SEM, paid social, affiliate and influencer marketing including agency & employee management.
Growth Marketer at T-H Marine Supplies
Managing digital strategy, paid social, Google CPC, social media, email, affiliate, text channels
Paid Search Consultant at Ticketmaster
Managed day to day SEM across Google and Microsoft for concerts and sporting events exceeding $10M in monthly spend.

Focus areas

Growth MarketingSEMGoogle AdsEmail Automation

Selected clients

Case studies

Manufacturing & Industrial

T-H Marine Business Transformation

T-H Marine, a leading brand in the boat parts and accessories manufacturing industry, sought the expertise of Chameleon Collective to achieve a fourfold growth in their eCommerce within two years. Chameleon Collective's holistic approach involved three pillars: Lead, Deliver, and Recruit.In the "Lead" phase, Chameleon deployed the C.L.E.A.R. Assessment framework to understand T-H Marine's goals. An Interim Executive Director of eCommerce and Marketing was appointed to oversee internal teams, redesign the organizational framework, and address gaps in areas like social media strategy and data analytics.The "Deliver" phase focused on execution. Subject matter experts were brought in to enhance performance marketing, eCommerce, and customer experiences. Specialized talents, including a data scientist and social media strategist, were introduced to sculpt advanced reporting dashboards and rejuvenate organic social media approaches.The "Recruit" phase aimed to find a permanent fit for T-H Marine. Chameleon Collective sought a candidate who could weave industry passion with digital expertise to create compelling narratives. The chosen individual redefined T-H Marine's social media perspective and integrated seamlessly with the company's vision.The impact of Chameleon Collective's immersive partnership over nearly three years has been transformative. Organizational blueprints were reimagined, resources channeled toward growth, and a strategic compass, born from the C.L.E.A.R. assessment, continues to guide T-H Marine. The Private Equity exit in Fall 2022 marked the fastest in the firm's history, with Chameleon's well-articulated roadmap facilitating a seamless transition to Public Company ownership under OneWater Marine. Chameleon Collective remains T-H Marine's strategic partner, extending its role to onboard subsidiary brands within the parent company portfolio, aligning shared resources, and supporting a larger scope of eCommerce and digital marketing initiatives for OneWater. The partnership reflects significant achievements, with a sense that there is much more to accomplish in the future.

Experience

Founder at The Impossible Life
Freelance Growth Marketing Consultant at Chameleon Collective
President & Founder at Origin Creative Inc
Director of Baseball Sports Marketing at G-Form
Global Marketing Manager - Team Sports at G-Form
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Interim Sr Acquisition Manager at

Expertise

E-Commerce MarketingPay Per ClickSearch Engine MarketingInfluencer MarketingSocial Media AdvertisingAdvertising CampaignsSearch AdvertisingContent MarketingDigital Content CreationAffiliate MarketingAnalyticsContent Strategy+41 more