Nick's professional background is unique in that it's equal parts creative and analytical with a strong entrepreneurial drive. His business sense, strategic thinking, and leadership have allowed him to hold key growth marketing roles with prominent companies such as Ticketmaster, Trade Coffee, and T-H Marine. His creativity has allowed him to build long standing relationships producing content with companies like Rawlings and Hubspot. His love of data and analytics along with an enthusiasm to constantly improve leads to deliverable results and strong client relationships. Over the years, he has hired and managed marketing teams, built, optimized and scaled search engine marketing (SEM) and paid social accounts, created large scale email campaigns and automation, filmed, photographed, and produced numerous print and digital projects including national commercials, produced blog content and articles for SEO, developed influencer marketing programs, and executed advertising strategies for PPC, remarketing, display and video across multiple platforms including Google search and display, Bing, Facebook, Twitter, LinkedIn, YouTube, Tik Tok, and Pinterest. Nick has worked with numerous B2B and B2C businesses of all sizes from Fortune 100 to pre-revenue in industries including retail, eCommerce, sports, sporting goods, wine & spirits, food & beverage, and financial services.
The roles Nick steps into. Select one to see how they work in it.
Nick brings an equal mix of creative and analytical skill along with a strong entrepreneurial drive. His business sense, strategic thinking, and leadership have earned him key growth marketing roles with prominent companies including Ticketmaster, Trade Coffee, and T-H Marine, while his creative work has built long-standing content relationships with companies like Rawlings and HubSpot. A focus on data, analytics, and continuous improvement drives measurable results and lasting client relationships. Over the years, Nick has hired and managed marketing teams; built, optimized, and scaled search engine marketing (SEM) and paid social accounts; created large-scale email campaigns and automation; filmed, photographed, and produced print and digital projects including national commercials; produced blog content and articles for SEO; developed influencer marketing programs; and executed PPC, remarketing, display, and video advertising strategies across Google search and display, Bing, Facebook, Twitter, LinkedIn, YouTube, TikTok, and Pinterest. He has worked with B2B and B2C businesses of all sizes, from Fortune 100 to pre-revenue, across retail, eCommerce, sports, sporting goods, wine and spirits, food and beverage, and financial services.
Selected work in this role
Interim Sr Acquisition Manager at Trade Coffee
Led the multi-million dollar performance marketing strategy across SEM, paid social, affiliate and influencer, managing agencies and staff.
Growth Marketer at T-H Marine Supplies
Managing digital strategy, paid social, Google CPC, social media, email, affiliate, text channels
Paid Search Consultant at Ticketmaster
Managed day to day SEM across Google and Microsoft for concerts and sporting events exceeding $10M in monthly spend.
Focus areas
Manufacturing & Industrial
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Manufacturing & Industrial
T-H Marine, a leading brand in the boat parts and accessories manufacturing industry, sought the expertise of Chameleon Collective to achieve a fourfold growth in their eCommerce within two years. Chameleon Collective's holistic approach involved three pillars: Lead, Deliver, and Recruit.In the "Lead" phase, Chameleon deployed the C.L.E.A.R. Assessment framework to understand T-H Marine's goals. An Interim Executive Director of eCommerce and Marketing was appointed to oversee internal teams, redesign the organizational framework, and address gaps in areas like social media strategy and data analytics.The "Deliver" phase focused on execution. Subject matter experts were brought in to enhance performance marketing, eCommerce, and customer experiences. Specialized talents, including a data scientist and social media strategist, were introduced to sculpt advanced reporting dashboards and rejuvenate organic social media approaches.The "Recruit" phase aimed to find a permanent fit for T-H Marine. Chameleon Collective sought a candidate who could weave industry passion with digital expertise to create compelling narratives. The chosen individual redefined T-H Marine's social media perspective and integrated seamlessly with the company's vision.The impact of Chameleon Collective's immersive partnership over nearly three years has been transformative. Organizational blueprints were reimagined, resources channeled toward growth, and a strategic compass, born from the C.L.E.A.R. assessment, continues to guide T-H Marine. The Private Equity exit in Fall 2022 marked the fastest in the firm's history, with Chameleon's well-articulated roadmap facilitating a seamless transition to Public Company ownership under OneWater Marine. Chameleon Collective remains T-H Marine's strategic partner, extending its role to onboard subsidiary brands within the parent company portfolio, aligning shared resources, and supporting a larger scope of eCommerce and digital marketing initiatives for OneWater. The partnership reflects significant achievements, with a sense that there is much more to accomplish in the future.
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Financial Services
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Financial Services
In 2020, amidst unprecedented challenges, Snap Finance faced critical leadership exits, an outdated corporate image, and evolving consumer behavior. Partnering with Chameleon Collective, Snap sought transformative solutions encompassing leadership, digital presence, and marketing workflows.Lead: Chameleon deployed an interim CMO to bridge leadership gaps. The seasoned CMO crafted a comprehensive strategy aligning with consumer behavior changes and reshaped Snap's direction. Transitioning to an interim Chief Strategy Officer, his strategic acumen continued to guide Snap's growth.Deliver: Strategic initiatives focused on Marketing and Communication, Data Optimization, and B2B Engagement. Customer journeys were revised, with targeted SMS and email protocols addressing app abandonment. Creative Operations Manager and Chameleon's creative team bolstered internal creative capacity. Data mapping strategies were refined, enhancing communication precision. An Account-Based Marketing strategy fortified B2B engagements. Crisis communication playbooks aided Snap during a data breach in 2022.Recruit: Chameleon supported leadership recruitment, placing an interim CMO and aiding in talent screening. Brand presence on key recruitment sites was refined.Impact: Snap's website applications during Black Friday peaked, surpassing previous records. Account-based marketing campaigns generated active leads, contributing to a massive pipeline. Chameleon's impact extended beyond numbers; Snap's executive team credited the partnership for growth in 2020 and 2021. The collaboration transformed Snap into a recognized leader in the Buy Now, Pay Later (BNPL) sub-prime financing niche. The interim leadership redefined processes, established project management systems, and enabled Snap to thrive independently.In summary, Chameleon Collective's collaboration with Snap Finance transcended traditional consultancy, representing a shared journey to redefine digital norms and propel the brand to new heights in the face of adversity.
LEARN MOREFounder at The Impossible Life
Freelance Growth Marketing Consultant at Chameleon Collective
President & Founder at Origin Creative Inc
G-Form
Interim Sr Acquisition Manager at Trade Coffee
Growth Marketer at T-H Marine Supplies
Ticketmaster
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