eCommerce Transformation

The Client

Company: T-H Marine Supplies
Website: thmarinesupplies.com
Headquarters: US

About T-H Marine Supplies

T-H Marine Supplies is a 50+ year old manufacturer of marine aftermarket parts and accessories, owned by OneWater Marine. They design and produce thousands of boat accessories ranging from hydraulic jack plates to LED lighting, plumbing, trolling motor accessories, and more, serving both OEM boat builders and the aftermarket through retail and dealer…

The Challenge

T-H Marine, a leading manufacturer of boat parts and accessories, had solid penetration in the bass fishing category and a vast wholesale distribution network. Despite experiencing organic growth in its budding eCommerce business, the company aimed to quadruple its scale within two years. To achieve this ambitious goal, T-H Marine recognised the need for a strategic vision.

Our Approach

Chameleon Collective deployed its C.L.E.A.R. Assessment framework to help T-H Marine prioritise its growth initiatives. Over six weeks, our team led the research into T-H Marine's business, examining strategy, team structure, execution, technology, customer experience, and performance. This comprehensive assessment facilitated the creation of a strategic roadmap. Following the assessment, T-H Marine engaged Chameleon Collective further, deploying an interim team consisting of a VP of Marketing & eCommerce, a Data Science Lead, and a Growth Marketing Lead. This team was brought on to promptly begin executing the strategic recommendations generated from the assessment.

The Impact

Under the guidance of Chameleon Collective, T-H Marine's digital transformation and online growth are already showing signs of progress. The company has reimagined its org charts, reallocated budgets towards growth initiatives, and secured buy-in from stakeholders at all levels. The strategic roadmap developed from the C.L.E.A.R. assessment, coupled with the interim team's ongoing execution, have set T-H Marine on a course towards its ambitious eCommerce growth target.