Manufacturing & Industrial
eCommerce Transformation
Strategic assessment and interim leadership team set marine accessories manufacturer on course to quadruple online scale in two years.
T-H Marine Supplies
The Client
- Company
- T-H Marine Supplies
- Website
- thmarine.com
- Industry
- Sporting Goods
- Headquarters
- united states
- Employees
- 51-100
About T-H Marine Supplies
T-H Marine Supplies is a leading manufacturer of boat parts and accessories serving the marine industry since 1975, now owned and operated by OneWater Marine. They design and manufacture thousands of products across multiple categories including hydraulic jack plates, trolling motor accessories, LED lighting, and plumbing systems that are found on…
The Challenge
T-H Marine, a leading manufacturer of boat parts and accessories, had solid penetration in the bass fishing category and a vast wholesale distribution network. Despite experiencing organic growth in its budding eCommerce business, the company aimed to quadruple its scale within two years. To achieve this ambitious goal, T-H Marine recognized the need for a strategic vision.
Our Approach
Chameleon Collective deployed its C.L.E.A.R. Assessment framework to help T-H Marine prioritize its growth initiatives. Over six weeks, our team led the research into T-H Marine's business, examining strategy, team structure, execution, technology, customer experience, and performance. This comprehensive assessment facilitated the creation of a strategic roadmap. Following the assessment, T-H Marine engaged Chameleon Collective further, deploying an interim team consisting of a VP of Marketing & eCommerce, a Data Science Lead, and a Growth Marketing Lead. This team was brought on to promptly begin executing the strategic recommendations generated from the assessment.
The Impact
Under the guidance of Chameleon Collective, T-H Marine's digital transformation and online growth are already showing signs of progress. The company has reimagined its org charts, reallocated budgets towards growth initiatives, and secured buy-in from stakeholders at all levels. The strategic roadmap developed from the C.L.E.A.R. assessment, coupled with the interim team's ongoing execution, have set T-H Marine on a course towards its ambitious eCommerce growth target.
The Work
The Team
The Chameleons who delivered this engagement.
Practice Areas
Advisory WorkE-CommerceProduct MarketingCustomer Insights
