Sonia Acosta is a highly strategic Creative Director with over 15 years of experience developing award-winning brand campaigns, immersive digital experiences, and emotionally resonant storytelling. She leads high-performing teams across disciplines and thrives at the intersection of culture, equity, and creativity. Sonia has helped shape the visual voice of companies ranging from mission-driven startups to Fortune 100 brands. Before relocating to Los Angeles, Sonia lived in San Francisco for a year and developed a strong connection to the Bay Area’s cultural and philanthropic landscape. Her work spans brand identity, UX, social campaigns, creative workshops, photo and film direction, and product launches, always with a focus on clarity, connection, and impact. Her portfolio includes campaigns that have sparked global conversations. For pH-D Feminine Health, she led the “Raise Your Vagina IQ” campaign, a bold, body-positive initiative that included a headline-grabbing Times Square billboard, a microsite, social activations, and influencer partnerships to dismantle taboos and raise awareness about feminine health education. She also played a key creative role in Kia’s global FIFA World Cup 2022 campaign, connecting players and fans across cultures through social content and stadium technology. Sonia is deeply committed to civic engagement. During the 2020 election, she helped launch PracticeSafeVoting.org, a pro bono digital tool that simplified mail-in voting across more than 4,000 jurisdictions. Her work with ByHeart, an infant formula startup, helped launch Cluster, a digital platform fostering inclusive parenting communities through design and storytelling. Sonia’s collaborative leadership and cultural fluency make her a trusted creative partner across clients, agencies, and production teams. A passionate museum-goer, she is currently on a mission to visit every museum in Los Angeles. She brings curiosity and creative rigor to every project.
The roles Sonia steps into. Select one to see how they work in it.
Sonia Acosta is a Creative Director with over 15 years of experience developing award-winning brand campaigns, immersive digital experiences, and emotionally resonant storytelling. She leads high-performing teams across disciplines and has shaped the visual voice of companies ranging from mission-driven startups to Fortune 100 brands. Her work spans brand identity, UX, social campaigns, creative workshops, photo and film direction, and product launches. For pH-D Feminine Health, Sonia led the "Raise Your Vagina IQ" campaign, a body-positive initiative that included a headline-grabbing Times Square billboard, a microsite, social activations, and influencer partnerships to dismantle taboos around feminine health education. She also played a key creative role in Kia's global FIFA World Cup 2022 campaign, connecting players and fans across cultures through social content and stadium technology. During the 2020 election, she helped launch PracticeSafeVoting.org, a pro bono digital tool that simplified mail-in voting across more than 4,000 jurisdictions. Her work with infant formula startup ByHeart helped launch Cluster, a digital platform fostering inclusive parenting communities through design and storytelling.
Selected work in this role
Creative Director at pH-D Feminine Health
Led creative for the “Raise Your Vagina IQ” campaign to destigmatize vaginal health, developing the concept, messaging, and design system.
Creative Director at Kia
Led creative for Kia's FIFA World Cup campaign, projecting fans' cheers from around the world onto Qatar stadium jumbotrons via social and mobile.
Creative Director at ByHeart
Launched Cluster for ByHeart, a platform promoting judgment-free parenting through inclusive design, UX, and strategy tied to the brand's mission.
Focus areas
Chameleon Collective
pH-D Feminine Health
Razorfish
Creative Director at FridaBaby & FridaMom
Gallardo Labs
Publicis Sapient
Art Director at SapientNitro
Art Director Intern at McCann
Designer at Pyper Paul + Kenny
Creative Director at Kia
Creative Director at ByHeart
Creative Director at DIRECTV
Senior Art Director at Carnival Corporation
Senior Art Director at Vail Resorts
Creative Director at Ticketmaster
Creative Director at Peak Health
Creative Director at Genesis USA
Senior Art Director at Chrysler
Creative Director at Dix Hectares
Interested in bringing Sonia onto your transformation? Let’s start the conversation.