About
Sonia Acosta is a highly strategic Creative Director with over 15 years of experience developing award-winning brand campaigns, immersive digital experiences, and emotionally resonant storytelling. She leads high-performing teams across disciplines and thrives at the intersection of culture, equity, and creativity. Sonia has helped shape the visual voice of companies ranging from mission-driven startups to Fortune 100 brands. Before relocating to Los Angeles, Sonia lived in San Francisco for a year and developed a strong connection to the Bay Area’s cultural and philanthropic landscape. Her work spans brand identity, UX, social campaigns, creative workshops, photo and film direction, and product launches, always with a focus on clarity, connection, and impact. Her portfolio includes campaigns that have sparked global conversations. For pH-D Feminine Health, she led the “Raise Your Vagina IQ” campaign, a bold, body-positive initiative that included a headline-grabbing Times Square billboard, a microsite, social activations, and influencer partnerships to dismantle taboos and raise awareness about feminine health education. She also played a key creative role in Kia’s global FIFA World Cup 2022 campaign, connecting players and fans across cultures through social content and stadium technology. Sonia is deeply committed to civic engagement. During the 2020 election, she helped launch PracticeSafeVoting.org, a pro bono digital tool that simplified mail-in voting across more than 4,000 jurisdictions. Her work with ByHeart, an infant formula startup, helped launch Cluster, a digital platform fostering inclusive parenting communities through design and storytelling. Sonia’s collaborative leadership and cultural fluency make her a trusted creative partner across clients, agencies, and production teams. A passionate museum-goer, she is currently on a mission to visit every museum in Los Angeles. She brings curiosity and creative rigor to every project.
How Sonia helps
The roles Sonia steps into. Select one to see how they work in it.
Creative Director for Impact-Driven Brands
Sonia Acosta is a highly strategic Creative Director with over 15 years of experience developing award-winning brand campaigns, immersive digital experiences, and emotionally resonant storytelling. She leads high-performing teams across disciplines and thrives at the intersection of culture, equity, and creativity. Sonia has helped shape the visual voice of companies ranging from mission-driven startups to Fortune 100 brands. Before relocating to Los Angeles, Sonia lived in San Francisco for a year and developed a strong connection to the Bay Area’s cultural and philanthropic landscape. Her work spans brand identity, UX, social campaigns, creative workshops, photo and film direction, and product launches, always with a focus on clarity, connection, and impact. Her portfolio includes campaigns that have sparked global conversations. For pH-D Feminine Health, she led the “Raise Your Vagina IQ” campaign, a bold, body-positive initiative that included a headline-grabbing Times Square billboard, a microsite, social activations, and influencer partnerships to dismantle taboos and raise awareness about feminine health education. She also played a key creative role in Kia’s global FIFA World Cup 2022 campaign, connecting players and fans across cultures through social content and stadium technology. Sonia is deeply committed to civic engagement. During the 2020 election, she helped launch PracticeSafeVoting.org, a pro bono digital tool that simplified mail-in voting across more than 4,000 jurisdictions. Her work with ByHeart, an infant formula startup, helped launch Cluster, a digital platform fostering inclusive parenting communities through design and storytelling. Sonia’s collaborative leadership and cultural fluency make her a trusted creative partner across clients, agencies, and production teams. A passionate museum-goer, she is currently on a mission to visit every museum in Los Angeles. She brings curiosity and creative rigor to every project.
Selected work in this role
Creative Director at pH-D Feminine Health
Led creative for the “Raise Your Vagina IQ” campaign, a bold and unapologetic initiative to destigmatize vaginal health. Developed the campaign concept, messaging, and design system across
Creative Director at Kia
Led creative for Kia’s FIFA World Cup campaign, connecting fans and players by projecting cheers from around the world to Qatar stadiums through social, mobile, and jumbotron storytelling.
Creative Director at ByHeart
Partnered with ByHeart to launch Cluster, a digital platform promoting judgment-free parenting through inclusive design, UX, and strategy aligned with the brand’s “well fed, however you do it” mission
Focus areas
Selected clients
Experience
Creative Director | Chameleon Expert Network at Chameleon Collective
Creative Director - Interim at pH-D Feminine Health
Creative Director at Razorfish
Associate Creative Director at Razorfish
Creative Director / Director of Visual Design at Gallardo Labs
Expertise
Work With
Sonia
Interested in bringing Sonia onto your transformation? Let’s start the conversation.
